Marketing Week held an interesting interview with SEGA Europe marketing director Jon Rooke. The interview, which centers around the company’s recent changes and a shift in approach, also touches on the Shenmue series. SEGA allowing Yu Suzuki to use the license to make a third game and the Kickstarter campaign proving to be a success “shows that people love [SEGA’s] legacy”, said Rooke. The article adds that Rooke said SEGA is exploring ways to re-release the original two Shenmue titles.
Could it be that much like Valkyria Chronicles performing well on PC, it took the successful backing of Shenmue 3 for SEGA to rethink rereleases of classic titles? It has long been rumored that there are reasons for SEGA holding out on Shenmue and Shenmue II, chief among them being that there are rights issues standing in the way. Whatever the case, it’s good to hear somebody like Jon Rooke speaking publicly about a possibility of a re-release.
Update: The article’s author has shared the exact quote from Jon Rooke on Twitter:
When I asked about Shenmue being remade, I was told: “There are lots of opportunities for legacy titles. We are exploring. We know what fans want as they have a petition.” So it now appears that the quote wasn’t referring to Shenmue specifically, but legacy titles as a whole.
[Source: Marketing Week]