Here we go, I usually dread these things because I have to post how much money SEGA loses, but this time around I get to talk about how much money they earned. So put your spandex pants on and get ready.
SEGA-Sammy’s fiscal year ends on March 31st, 2010. The company, as a whole, saw a 10.4% drop in sales to ¥384,679, but saw a 399% increase in operating income to ¥36,712 million.
Hit the jump for a break down…
SEGA’s business is the consumer business, this division saw a 7.5% drop in sales, making ¥121,838 million yen. This year SEGA’s consumer divison posted a ¥6,332 million profit. Last year SEGA posted a ¥941 loss and the year before it a loss of ¥5,989 million. Long way coming up.
Even though SEGA earned money, they had lower overall game sales this year, selling 26.75 million pieces of software, down from last year’s 29.47 million.
Top selling titles:
- Mario & Sonic at the Olympic Winter Games (Wii, DS): 6.53 million
- Aliens vs. Predator (PS3, X360, PC): 1.69 million
- Bayonetta (PS3, X360): 1.35 million
- Sonic & Sega All-Star Racing (PS3, X360, Wii, DS): 1.07 million
- Phantasy Star Portable 2 (PSP): 600,000
- Yakuza 4 (PS3): 560,000
So what country bought the most games? Europe actually, they bought up 12.38 million units of SEGA software. America came in second with 10.55 million units and last came in Japan (and other parts of the world) with 3.82 million.
In the analysis of the results, SEGA Sammy said that while it manage to focus on title count and create efficient development environment, it faced a really tough overseas market and this resulted in the closure of Secret Level. Sales they expected were affected due to delays of some titles (*cough* Alpha Protocol *cough*).
SEGA promised that this year they will continue to increase development efficiency and focus on number of titles for the overseas (Western) markets. They expect a further drop in software sales to 16.96 million units. 7.28 million for Europe, 6.29 million for North America and 3.38 million for Japan (and other territories.)
How did SEGA’s Amusement business (Aracades!) do? Sales were down 26.8% to ¥47,925 million, but earning were up to 3.0% to ¥7,094 million.
Some popular arcade titles:
Popular titles included:
- World Club Champion Football Intercontinental Club Series: ¥4.2 billion sales
- Sega Network Taisen Mahjong MJ4 Series: ¥3.8 billion sales
- Border Break: ¥3.3 billion sales
- Star Horse 2 Series: ¥2.8 billion sales
- Sangokushi Taisen 3: ¥1.8 billion sales
SEGA-Sammy says the reason for drop in sales is due to lack of ‘big titles’ released in the arcades. They do name Border Break as a strong performer.
[Source: AndriaSang]
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I think the problem for SEGAFANS is the low number of highly interesting titles, R&D investment always in reduction year-on-year and a fundamentally too timid approach to the market combined with a waning attitude to forage development(most in-house) .