If you are going to tease something on the launch of the Dreamcast, it best be Dreamcast related. SEGA has updated their site and said there is follow up information on September 9th. Hopefully its a title for the game or maybe that its really Shenmue 3. That would work.
Whatever it is, we will get back to you on the 9th with some Dreamcast articles and Yakuza news.
[Source: AndriaSang]
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I guess this is SEGA's special announcement day from here on out.