SEGA News

SEGA Announces Virtua Fighter 5 R.E.V.O. World Stage for PS5, Xbox Series X|S, and Nintendo Switch 2; Releases Oct 30

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Legacy Virtua Fighter Chief Producer, Seiji Aoki, announced Virtua Fighter 5 R.E.V.O. World Stage during the EVO Showcase and will be released for PlayStation 5 and Xbox Series X|S on October 30 with Nintendo Switch 2 at a later date. Not only that this latest version of VF5 R.E.V.O. will feature cross-play functionality, but it will also include new mode and features such as a new single player mode called “World Stage” where both new and veteran players can battle through tournaments around the world with CPU players based on legendary tournament players, improved training modes, Dural as a playable DLC character.

In addition, a closed beta test for Virtua Fighter 5 R.E.V.O. World Stage cross-play features will be available to play on PlayStation 5, Xbox Series X|S, and Steam in early September where anyone with a SEGA Account can join for free during the test and earn an in-game “Virtua Team” title! Pre-orders for the PlayStation 5 and Xbox Series X|S versions are available now with the “GENESIS” character customization item as a pre-order bonus.

For those who own Virtua Fighter 5 R.E.V.O. on Steam, the “World Stage” update will be available as a free update on October 30th. Owners of the PS4 version “Virtua Fighter 5 Ultimate Showdown” can purchase the PS5 version “Virtua Fighter 5 R.E.V.O. World Stage” at a discount! Plus, all purchased PS4 DLC packs can be carried over to the PS5 version! Which version of Virtua Fighter 5 R.E.V.O. will you be getting? Let us know in the comments!

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LEGO Sonic Dashes Into SEGA’s Sonic Speed Simulator on Roblox

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Get ready, Sonic fans! SEGA, The LEGO Group and Gamefam are teaming up to bring LEGO Sonic the Hedgehog into Sonic Speed Simulator on Roblox.

This limited-time special event kicks off on August 9th, allowing players to participate in challenges and quests while earning exclusive in-game rewards inspired by LEGO Sonic the Hedgehog products and Sonic Speed Simulator gameplay.

Find more details about this special in-game event in the press release below!

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Persona 3 Reload + Yakuza Kiwami & 2 Coming to Switch 2 This Fall; SHINOBI: Art of Vengeance Free Demo Available Now!

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During today’s Nintendo Direct, SEGA announced Persona 3 Reload, Yakuza Kiwami and Yakuza Kiwami 2 will launch on Nintendo Switch 2 this fall. Additionally, a free demo is now available for download for the upcoming 2D action platformer SHINOBI: Art of Vengeance, which launches next month on August 29, 2025. Watch all three trailers below:

Persona 3 Reload Extended Trailer

Yakuza Kiwami and Yakuza Kiwami 2 Nintendo Switch 2 Trailer

SHINOBI: Art of Vengeance Demo Trailer

Read the full press release for more information on each title below!

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Hidden NY and SEGA Launch Jet Set Radio Capsule to Celebrate 25th Anniversary

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HIDDEN NY has teamed up with SEGA to launch a special-edition capsule in celebration of the 25th anniversary of Jet Set Radio. Available exclusively on hiddenppf.com, the limited-run collection will debut on August 1, featuring never-before-seen Jet Set Radio artwork across apparel and accessories. For this special occasion, Hidden will be opening up its web shop for 2 full weeks, the only time this commemorative collection will ever be available.

This marks the first installment in an ongoing partnership between HIDDEN NY and SEGA, bridging street culture with one of gaming’s most iconic visual worlds. The collection channels the spirit of Tokyo through archival designs, graffiti references, and collectible gear built for both longtime fans and new generations.

Members of the HIDDEN community will receive early access to the release alongside exclusive products. To become a member, click here. To stay updated as product drops and for a chance to win collector’s edition items, follow @hidden.ny and @hiddenppf on Instagram.

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SEGA News Bits Live: New Classic Sonic Toys!

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New Classic Sonic toys are hitting shelves, and on this SEGA News Bits Live Barry takes a look at the Hammer Egg from Sonic Superstars and Giant Mecha Sonic from Sonic the Hedgehog 2!

If you want to support this type of content, you can check out our Patreon!

If you enjoy our SEGA News Bits segments and want to support us: Give us a sub and give this video a thumbs up so it shows up on more like-minded fans YouTube recommendations. You know, how that YouTube algorithm is.

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Sonic Racing: CrossWorlds Comes to K1 Speed San Diego!

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Are you a Sonic fan and live near San Diego? You’re in luck as SEGA is continuing its Racing Around the World fan celebration by bringing fans a unique, fully immersive karting experience at K1 Speed San Diego from Thursday, July 24 to Sunday, July 27.

Conveniently located near the Gaslamp Quarter, East Village, and Petco Park, K1 Speed San Diego will transform into a Sonic Racing: CrossWorlds-themed experience packed with fun activities and exclusive surprises for attendees to enjoy.

What to Expect:

  • Immersive Sonic Racing Experience: Race at K1 Speed’s premier indoor track designed to feel like you’re racing in Sonic Racing: CrossWorlds.
  • Podium Photo Opportunities: Capture the moment at the Sonic Racing: CrossWorlds Podium for photos.
  • Exclusive Giveaways: Attend for the chance to receive exclusive branded merchandise.
  • Collaborative Merchandise: Shop for branded items celebrating the K1 x Sonic Racing: CrossWorlds collaboration.
  • Arcade Pop-Ups: Play classic SEGA arcade machines available at the activation.

Event Details:

What: Sonic Racing: CrossWorlds x K1 Karting Experience

When: Thursday, July 24 – Sunday, July 27, during business hours

Where: K1 Speed San Diego, 1709 Main St, San Diego, CA 92113

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Former SEGA arcade Akihabara GiGO 1 set to close at the end of August 2025 – New amusement center to take its place

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Earlier this week, news broke that Akihabara Gigo 1, formerly an iconic SEGA arcade with a 32 year history, was set to close at the end of August 2025. The reason given was that the fixed-term lease on the building has expired. The location originally opened in 1992 under SEGA’s ownership as High Tech Land Sega Shintoku, and later was called Club Sega Akihabara and then Sega Akihabara 1. If you’re wondering, the “1” denotes that this was the first of five SEGA arcades in the area.

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Sonic Racing: Crossworlds physical copies for Nintendo Switch 2 confirmed not to be Game Key-Cards; two new trailers uploaded

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In a recent FAQ regarding, specifically, the Nintendo Switch 2 version of the upcoming Sonic Racing: Crossworlds, Sega confirmed the physical versions of the game will not be on a Game Key-Card. The entire base game will instead be built into a standard game card with no downloads required besides free patches as they come. This also makes it Sega’s first Nintendo Switch 2 game to not be sold in retail stores as a Game Key-Card. You can check here to see the other games they launched as Game Key-Cards and learn how those are different, and less desirable, from regular physical releases.

In addition, the physical Switch 2 version will not be available until early 2026, while the digital release will come on Holiday 2025. All other versions of the game will launch on September 25th, 2025 as planned.

In the very same FAQ, Sega also confirmed that the Nintendo Switch 1 version of the game, whether physical or digital, will include the option of a $10 USD purchase to upgrade to the Nintendo Switch 2 version later on. Using this upgrade option will also allow you to carry over any save data and paid DLC, including pre-order bonuses, from Switch to Switch 2 with ease. This should all serve as excellent news to anyone considering either the Switch or Switch 2 versions of the game.

At the same time, Sega have aired two new trailers, as well as shown some of their special pre-order DLC bonuses. Check in after the break to see those.

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SEGA Talk #166: It’s Thinking – Dreamcast Marketing Campaign (1999)

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On this episode of SEGA Talk, we’re diving headfirst into the Dreamcast’s iconic “It’s Thinking” marketing campaign! We’ll explore its development, massive multimedia push, and those unforgettable, often cryptic ads. Did it revolutionize console marketing or just leave us scratching our heads? All this, and more, on SEGA Talk!

[iTunes – Stitcher – YouTube – Download]

Support us on Patreon! Get early access, have your memories read on the show, select the games we talk about!

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Join SEGA/ATLUS at Anime Expo 2025 for Panels, Performances, and More!

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Are you local in the L.A. area and attending this year’s Anime Expo? Be sure to stop by the convention center and join SEGA/ATLUS with several line-up of panels and activations for fans at the Los Angeles Convention Center Show Floor from July 3-6. The panels and activations includes:

  • COLORFUL STAGE! The Movie: A Miku Who Can’t Sing Cheer Screening
  • HATSUNE MIKU: COLORFUL STAGE! Fan Meeting
  • The Official Persona5: The Phantom X Panel Featuring Lyn’s Live Performance
  • Persona Music Experience with Lyn Inaizumi
  • Like a Dragon/Yakuza Pool Party
  • SEGA/ATLUS Booth
  • Little Akihabara Pop-Up

More information on the SEGA/ATLUS AX25 lineup can be found below!

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Hasbro Announces MAGIC: THE GATHERING SECRET LAIR x SONIC THE HEDGEHOG Collaboration

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Hasbro’s Wizards of the Coast and SEGA announced today a Magic: The Gathering Secret Lair x Sonic the Hedgehog collaboration featuring three distinct Secret Lair drops inspired by the Sonic universe. The collaboration takes Sonic and Magic: The Gathering fans on a lightning-fast trip to meet some of SEGA’s iconic Sonic characters, reimagined as Magic: The Gathering cards.

Each drop will be on sale in regular ($29.99) and foil ($39.99) editions available for purchase on MagicSecretLair.com starting at 9 a.m. PT on July 14, while supplies last. Check out more details on each drop below!

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DC x Sonic the Hedgehog JAKKS Product Line Now Available to Preorder; Releases in Stores This Fall!

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The first toy line inspired by the DC x Sonic the Hedgehog crossover event is now available to preorder. The new collection from JAKKS Pacific was developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) and SEGA of America.

Fans can pre-order the DC x Sonic the Hedgehog crossover toy line exclusively from Target.com. Check out more details and an exclusive look at the DC x Sonic the Hedgehog crossover toy line in the next section of the article!

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SEGA News Bits Live: Sonic Crossover Chaos!

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Batman, SpongeBob, Magic the Gathering… Sonic is crossing over with EVERYTHING! On this SEGA News Bits, Barry touches on the many collabs and crossovers, talks about leaks and shows off some upcoming SEGAbits projects!

If you want to support this type of content, you can check out our Patreon!

If you enjoy our SEGA News Bits segments and want to support us: Give us a sub and give this video a thumbs up so it shows up on more like-minded fans YouTube recommendations. You know, how that YouTube algorithm is.

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Persona5: The Phantom X Now Available on PC and Mobile!

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Calling All Phantom Thieves! Today, SEGA and ATLUS launched Persona5: The Phantom X on PC and mobile, inviting players into an all-new adventure set in the colorful and engrossing world of the legendary Persona series. In Persona5: The Phantom X, players will journey as a brand-new protagonist with the unique turn-based RPG gameplay and setting of Persona 5.

An original event based on Persona 5 is also now live, with Joker from Persona 5 available from a limited contract. To celebrate the launch, check out the latest Student Life trailer here, and the Phantom Thieves Life trailer here. You can also watch the Release Countdown livestream VOD here.

Full announcement details are in the press release below!

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McLaren Racing and SEGA announce partnership with Sonic the Hedgehog™

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Today, SEGA and McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognized icons of speed and making SEGA the official gaming partner of McLaren Racing Limited. The partnership marks a reunion more than thirty years in the making. At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the Hedgehog trophy on the podium.

Fans can expect creative integrations and experiences that fuse the worlds of motorsport and gaming and engage audiences of all ages both on the grid and screen. The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th Anniversary and the McLaren Formula 1 Team’s 1,000th Grand Prix. SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square take-over on July 2 – 3.

Check out full details from the press release here!

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