SEGA Games COO Kenji Matsubara wants to bring the AtGames SEGA Genesis Flashback to Japan

SEGA is not returning to the hardware market. I repeat, SEGA is not returning to the hardware market.

In a Yahoo! Japan news article, SEGA Games COO Kenji Matsubara said that SEGA is planning to import and sell the AtGames SEGA Genesis Flashback in Japan. SEGA Genesis Flashback is licensed by SEGA and outsourced to Taiwan based AtGames to produce. The SEGA Genesis Flashback was released last year and was criticized for inferior audio and video quality. The reasoning for importing the SEGA Genesis Flashback was due to increased demand in Japan for machines like the NES and SNES Classic.

Did I mention SEGA is not returning to the hardware market? Importing the SEGA Genesis Flashback and rebranding it is a quick, easy and cheap way for SEGA of Japan to bring the Mega Drive to Japan again. SEGA are not developing a new machine, they are not rereleasing any other classic consoles, and it is not SEGA’s current mission to return to the console market. SEGA is not returning to the hardware market.

Thumbs up to SEGA Driven for properly reporting on this story, and shame on any sites that misrepresent the original story.

[Source: Yahoo! Japan]

SEGA News Bits: SEGA Genesis AtGames 2017 Hardware Revealed

Today on the SEGA News Bits, we look at the upcoming AtGames SEGA Genesis plug-in-play consoles set to release this 2017 including the AtGames Flashback, AT Games Classic and the Ultimate Portable Game Player. All three of these devices are set to hit store shelves this upcoming September! On this episode we talk about our thoughts on AtGames’ SEGA Genesis plug-in-play releases, our thoughts on the pack-in games and what we want to see improved on these new devices. But in the end, what are your thoughts? Are you picking up any of these AtGames SEGA Genesis devices and if so, which one?

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