SEGA and Microsoft Announces Collaboration for New Strategic Titles, “Azure” Cloud Development, and Next-Generation Development Environment

SEGA of Japan has officially announced that there are currently plans to work with company giant Microsoft. While specifics have not been disclosed, the official PR blog post goes into details on what to expect out of this collaboration. The most notable thing discussed is using Microsoft’s “Azure” cloud technology, as part of a mid-to-long term plan for SEGA to release games on a global scale. For context, Azure is a cloud service produced by Microsoft designed with storing data, machine learning with artificial intelligence, and virtual machines in mind. Other details noted in the post include treating network infrastructure and communication cools for online services being a top priority, along with the “Super Game” incentive that focuses on producing new and innovative titles, with key words such as “Global” and IP Utilization” cited.

Remember, this isn’t an acquisition of SEGA from Microsoft, this is simply a collaboration to push SEGA’s long term strategy of trying to tackle a global market. What are your thoughts about this announcement about SEGA and Microsoft working together for cloud gaming?