SEGA x AirAsia Airlines collab with Sonic the Hedgehog & Persona 5 themed planes

SEGA & AirAsia has recently announced and officially reveals themed flights featuring Sonic the Hedgehog & Persona 5. This comes as a push from SEGA to develop their brands outside of gaming, and in an interview with President & COO of SEGA Shinji Utsumi, he says: “that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us new discoveries.” The Sonic themed plane is an Airbus 330, while the Persona 5 plane is an Airbus 320 and will fly over 100 destinations all throughout major cities in Southeast & Pacific Coastal Asia, including Tokyo, Seoul, & Shanghai. The Sonic plane is adorned with Uekawa style art on the outside & parts of the inside with a Sonic x Shadow collab on the inside compartments and seat backs, while the Persona 5 plane has it’s awesome Soejima stylized art on the outside.

Sonic and Puyo Puyo’s Special Menu Items at Osaka Mall

A Twitter post announced a collaboration with The Grand Game at Osaka’s Grand Front Complex in Japan with the Sonic the Hedgehog & Puyo Puyo franchises as part of their special menu for the location’s 10th anniversary event. From now until May 14th, attendees can visit the arcade and try out some themed foods like a Sonic latte & a Puyo pancake. Attendees can also take pictures at a photo op with cutouts of Sonic & Puyo characters and can play various games, such as a giant UFO crane machine & a Pac-Man themed golf course shaped from the level mazes.

SEGA and Gamefam announces Sonic Speed Simulator for Roblox

UPDATE: Check out gameplay footage on GameFam Studios Twitter

Today, Gamefam and SEGA announced Sonic Speed Simulator for Roblox, bringing the iconic blue blur to the platform for the first time ever. This marks the first time a world-renowned AAA gaming character has been officially featured on the platform.

Sonic Speed Simulator is the fastest game in Roblox and players will be able to level up and gain speed by running through multiple unique worlds while racing against friends to earn rewards. Players can also expect regular weekly updates and earn an exclusive community Sonic the Hedgehog skin once the game has received 10,000 “likes” from players.

Hit the jump to view the press release and screenshots.

Japan Racing Association x Puyo Puyo collaboration “UmaPuyo” announced

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SEGA and Japan Racing Association have teamed up for a new collaboration called UmaPuyo (literally “Horse Puyo”). The Japan Racing Association being Japan’s horse racing division since 1954, hence the association with horses. While the collaboration may seem random, SEGA has had a history with horse racing games, notably the Starhorse series of arcade game, so there’s some logic to something like UmaPuyo.

There are two minigames for UmaPuyo. First is a racing game called UmaPuyo Race where you can select your character and horse and race off. The objective is to get first place by clearing out Puyo consecutively, the more Puyo cleared the faster your horse will run.  UmaPuyo Jump is a jump platforming game where you guide a Puyo using your mouse cursor and collect horses. There are a total of 20 horses, each one based on a real-world horse that appears in the Japan Racing Association horse races. You can play both on the official Umabi website.

While on the surface there’s nothing special about this collaboration, the former game UmaPuyo Race has a contest associated with it. Every time the player wins a race, the player will get a raffle. To enter, the player needs to follow @Umabi_Official and share their victory on Twitter. Once entered, they will have an opportunity to win a cash prize of  ¥50,000 ($455.00). 5 winners will be chosen at an unspecified later date.

Special thanks for @AFKei with help translating this information.

[Source: 4gamer and Umabi.jp]

Phantasy Star Online 2 collaborating with slice of life anime YuruYuri

YuriPSO2Phantasy Star Online 2 in Japan is going collaboration crazy, this time announcing a collaboration with the slice of life comedy anime/manga YuruYuri.

The collaboration will feature four of the main characters: Akari, Kyoko, Yui and Chinastu. Also announced to be featured in the game is the series’ heroine, Majokko Miakurun. The collaboration will also have a bunch of exclusive costumes to collect.  You can check some of the items in the image below.

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The update is set to go live the second half of November. As for the West, SEGA has been silent about Phantasy Star Online 2 release date. Here is hoping they stop pretending a 2 year plus wait since it was announced at PAX is reasonable.

SEGA teaming up with Capcom and Namco Bandai to develop 3DS game

As promised, Nintendo held their Nintendo Direct conference this morning, and undoubtedly the biggest piece of news to come from the event was the information that SEGA, Namco Bandai, and Capcom are teaming up to develop a 3DS game.

So far the details of the project are being kept under wraps, though a teaser site has been created, one featuring the intriguing image of a vault door being opened. (A retro franchise revival, maybe? Or a crossover?)

We’ll keep you posted on any new info that comes from this pretty epic-sounding collaboration.

On another note, Game Gear titles will be heading to the 3DS Shop Channel this March in Europe and Japan, while no North American date was given. Game Gear installments in the Sonic the Hedgehog and Shinobi franchises, as well as the dungeon crawler Dragon Crystal, are said to be among the first titles that will be available for download.