SEGA Q2: Things are looking up thanks to new streamlining strategy

SEGA assured that the changes they made would help the company and it doesn’t seem they are lying. SEGA has reported increased profits for the first quarter of the current fiscal year. Sadly the consumer business is still reporting losses, however SEGA has really reduced the losses year-over-year. Sadly the losses are contributed to the lack of demand for home video games in the U.S. and Europe.

SEGA only shifted 1.34 million units this quarter, which is down 42.5 perfect compared to 2.33 million year-over-year. SEGA has also stated that their free-to-play game Kingdom Conquest has been downloaded over 3 million times. No idea how many people opted for buying upgrades and other pay-to-use items.

SEGA-Sammy changes half-year forecast due to poor game sales

SEGA-Sammy has changed their financial forecast, stating that they will make less revenue, yet make more profits.

SEGA-Sammy has changed their forecast  due to recent software titles not selling as well as expected. But they reduced the cost of operation from their pachinko machine business, thus they will return profit instead of losses.

SEGA-Sammy orginally posted that they expected to make $2.15 billion in revenue, now they changed it to $1.96 billion. Revenue isn’t Profit. SEGA orginally forecasted that they will lose $39.11 million, now changed it to a profit of $26.08 million.

[Thanks: TheREALTupac]
[Source: Gamasutra]