Fearless: Celebrating the Year of Shadow – SEGA announces celebration of Sonic’s not-so-friendly rival
To celebrate all things Shadow the Hedgehog who made his debut in Sonic Adventure 2 for the SEGA Dreamcast, SEGA has unveiled their second annual fan celebration with Fearless: Year of Shadow to celebrate the amazing fans of Sonic and Shadow similar to last year’s campaign, Fast. Friends. Forever, which highlighted the special bond that Sonic and friends Tails, Knuckles, and Amy Rose share with their fans.
This year the focus shifts to everyone’s favorite brooding hedgehog, Shadow, who is set to star in the upcoming video game, SONIC X SHADOW GENERATIONS, as well as the highly anticipated movie, “Sonic the Hedgehog 3”, later this year. The campaign celebrates what it means to be Fearless and embracing your inner Shadow by bravely facing challenges head on.
To kick off the campaign, SEGA released a bold launch trailer featuring original music that celebrates Shadow and the fearlessness of the fans.
Hit the jump for more information on other events and action packed activations that will take place during the Year of Shadow.