SEGA’s Hideki Sato talks about creating the Mega Drive to beat Nintendo

It seems that SEGA Japan’s former President (2001-2003) and hardware designer Hideki Sato is getting quite a bit of attention from the media lately. A few months ago he discussed what it was like going against Sony and the PlayStation brand, now he is talking about the creation of the SEGA Mega Drive/Genesis, which he reveals was created to beat Nintendo (no, duh?). If you didn’t know Hideki Sato was behind the creation of the SEGA SG-1000, SEGA Master System, SEGA Mega Drive/Genesis, SEGA Saturn, and the SEGA Dreamcast.

The Famitsu interview seems to be exclusive to its magazine but Siliconera translated some important bits where he discusses the SEGA SG-1000’s rough launch and how it helped the Mega Drive’s early development.

Hideki Sato talks about creating SEGA Saturn hardware and Sony asking SEGA to go third party

SEGA’s Hideki Sato is a big figure in SEGA history, he was the mastermind behind all of SEGA’s major console hardware including the SG-1000, SEGA Master System, SEGA Mega Drive/Genesis, SEGA Saturn and SEGA Dreamcast.He later served as SEGA President from 2001-2003. Earlier this month he was part of an ‘oral history research project’ that is documenting the game industry in Japan. The transcript is over 150 pages long and all in Japanese. I can’t read Japanese, can you?

Well it seems that Gryson on the SEGA-16 boards knows some Japanese and he translated some of his favorite tid-bits, I’ll include the one about how he changed the SEGA Saturn to respond to PlayStation and of course the story about how PlayStation CEO

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Shmuplations releases translated interview with SEGA of Japan hardware legend Hideki Sato

SegaHardware

Thanks to shmuplations.com, we now have the full interview with SEGA of Japan’s Hideki Sato, the legend who helmed SEGA’s console R&D during the 16-bit era and later became the company president in 2002. The interview initially appeared in the Japanese publication Famitsu DC in 1998 and was later republished in the 2001 “SEGA Consumer History” book. Several hardcore fans, myself included, have that book in their collection, but were unable to read the interview due to the obvious language barrier. Now we have the whole thing in english! Check out the full translated interview here. The interview is in two parts, with part one covering the Dreamcast and part two covering past hardware.

Thanks shmuplations.com!