ITV is reporting on a bit of bizarre marketing from SEGA West, in which a giant 20 foot tall alien egg has on the lawn of London’s Potters Field Park today. The egg is reported to be guarded by Colonial Marines who are also on the lookout for a Xenomorph. ITV appears to be the first to report on the marketing event, and given the quality photos credited to Lunch PR, it could be that SEGA tasked Lunch PR to put this event together and the PR agency reached out to ITV to “report” on the event. Once we learn more about the event, and receive more photos, we’ll be sure to share!
SEGA Australia has a new junior product manager. Khiet Chu, who has 3 years of experience. He’s previously worked with Corporate Express Ltd as product coordinator.
“We are pleased to have Khiet on board and his passion for gaming and previous work experience will make him a strong addition to our team.” – Neroli Baird, marketing manager at SEGA Australia
It is good to see SEGA expand, especially in countries like Australia. Let’s hope they get more studios.