Virtua Tennis 4 getting £1m ad campaign

SEGA Europe continues to drop big cash on marketing their titles, this time it’s Virtua Tennis 4. The series will get online, print and TV ads during its European release April 29th. It will also be sponsored during Wimbledon. Those TV ads will start playing on April 25th on Channel 4, E4, Sky Sports, Sky, ITV2, and ITV4.

“With over a million pounds invested in marketing, this is our biggest spend on a Virtua Tennis title to date. Activity will create awareness at release, with a second execution to capitalize on grand slam fever during Wimbledon. The No.1 tennis series is releasing on what is a pretty significant date. For many, that will be the Royal Wedding, but for gamers it signifies the start of the gaming tennis season, and with the bank holiday a few extra hours of play. Virtua Tennis 4 is the only tennis game to include motion control functionality across all platforms.” –  Anna Downing (SEGA’s senior product manager)

The article keeps on saying it’s the series’ 10th anniversary, but that is incorrect since the original was released on arcades in 1999 and the Dreamcast port came in 2000. Unless I’m missing something? So now that SEGA Europe stepped up, what will SEGA America do?

[Source: MCVUK]

The Conduit 2 to have melee weapons; will utilize Wii Motion Plus

Alright, so I had a nice chat with Jeremiah Cauthorn, the weapons designer for the Conduit 2. I was asking him about how the Wii Motion Plus will be used. Apparently, aside from tracking your movements off screen, it’s also going to be used for melee weapons! He couldn’t give me an further details, but regardless, it looks like that’s going to be part of the Conduit 2 experience.

We will have a preview of the Conduit 2, as well a video interview with Cauthorn, up tomorrow.

Conduit 2 will support Wii Motion Plus

In a press release earlier today, SEGA has announced that Conduit 2 will be supporting the Wii’s Motion Plus peripheral to allow for unmatched accuracy and responsiveness.

In their press release, SEGA has stated:

The Conduit series is famed for its detailed control system allowing players to customise and configure their controls, including look sensitivity, turning speed, the dead zone and much more. Conduit 2 will use Wii MotionPlus to create the most responsive control system ever, as well as improved edge tracking and transitions to pointer control.

Unlike Red Steel 2, Wii Motion Plus will not be required to play the game, but will instead be optional. Conduit 2 will be playable at this year’s E3.