SEGA has now moved forward in their next step for mobile publishing by partnering up with goGame, which is a company SEGA Networks has a large stake in. They will be launching ‘goPlay’ a publishing platform for mobile developers (mostly being aimed in Japan). The idea is that there will be tiers of services the developers can purchase to fit their needs.
While stuff like localization, customer support and other features offered with this service cost money, there is a free option that includes access to SEGA’s Noah Pass ad network of over 100 million users in Japan. This will allow mobile developers to get ad revenue for their creations while SEGA gets a bit off the top. Another ‘free’ service is ‘goPay’ which allows developers to easily receive payments globally, goGame only starts to take 3% from transactions after the game generates over $100,000 dollars in revenue.
Its pretty ironic that SEGA is investing in these sort of companies focused on global publishing when they have one of the worse track records of localizing their own products.