Sega’s no stranger to funky marketing, be it severed limbs turning up all over London for the promotion of MadWorld or Condemned 2’s ‘Pony Heart Quest’. Now they are sending doll heads in the mail to unsuspecting videogame journalists.
Any avid Aliens fan will know who Newt is, but for those of you who are lesser beings I shall explain. Newt, aka Rebecca Jorden, is the only survivor of the LV-426 Alien outbreak (Aliens). She was only a little girl and she survived by living deep in the vents of the colony. She also carried a doll’s head known as ‘Casey’.
When Newt is taken by the Aliens, Casey is lost but it turns out Joystiq have recently found her again, in the mail!