SEGA Raises Fiscal Year Sales Forecast, Pachinko Sales the Cause

Things have been good for SEGA’s profits this last year. First, SEGA reported a profit on it’s third quarter statement back in February. Then, in August, SEGA reported 7 billion yen in profit for it’s first quarter of it’s 2010-2011 fiscal year. All of this great news has resulted in SEGA’s stock price hitting it’s highest price since 2007, where it’s stayed close to ever since.

The good times keep on coming. While video game giants like Nintendo continue to lower their own fiscal year forecast, SEGA has now raised it’s overall sales forecast for its entire fiscal year, ending March 31st 2011, from $400 billion yen ($4.7 billion) to $410 billion yen ($4.9 billion). The profit guidance forecast has gone up from 22 billion yen ($264 million), to 36.5 billion yen ($437 million).  This rise in revenue and profits has been brought on by strong sales SEGA Sammy’s Pachinko/Pachislot division, which is now expected to sell 660,000 units, up from the originally anticipated sales of 620,000 units.