Yukio Sugino talks about what makes SEGA great

Yukio Sugino had an interview in the latest Famitsu magazine, where he talks about the past, present and future of SEGA. One of the quotes that I loved was when he described what made SEGA great.

“Sega’s philosophy has always been that creativity is our lifeblood and we try to reflect that not just in what we make, but in all aspects of our work. Staying consistent with this spirit is what’s allowed us to approach the world of entertainment in such a broad scope.” – Yukio Sugino

He goes on to talk about a lot of great stuff, about how they used to make games with world wide appeal and not just split it up into regions. So what about not having hardware? Yukio Sugino says it’s hard to go from a hardware company to software.