“Sega’s philosophy has always been that creativity is our lifeblood and we try to reflect that not just in what we make, but in all aspects of our work. Staying consistent with this spirit is what’s allowed us to approach the world of entertainment in such a broad scope.” – Yukio Sugino
He goes on to talk about a lot of great stuff, about how they used to make games with world wide appeal and not just split it up into regions. So what about not having hardware? Yukio Sugino says it’s hard to go from a hardware company to software.