Sonic event

SEGA Reveals New Sonic the Hedgehog Musical Experience with Sonic Live In Concert!

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As a part of the year-long celebration of Sonic’s 35th anniversary, SEGA announced Sonic Live In Concert. Featuring iconic moments and music from the very first game in 1991 through today, the tour will debut in the US at the Dolby Theatre in Hollywood on September 26, 2026, before making its European premiere at London’s Eventim Apollo on September 30.

Sonic Live In Concert will feature the most recognizable music from the Sonic universe, performed by a live ensemble alongside rock musicians, vocalists and electronic elements. The US tour will visit more than 30 cities nationwide, and a UK tour will follow in February 2027. Tickets will go on sale May 29, 2026, with pre-sale tickets going on sale on May 28, 2026.

You can find the performance schedule and more details in the press release below.

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Sonic Racing: CrossWorlds Comes to K1 Speed San Diego!

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Are you a Sonic fan and live near San Diego? You’re in luck as SEGA is continuing its Racing Around the World fan celebration by bringing fans a unique, fully immersive karting experience at K1 Speed San Diego from Thursday, July 24 to Sunday, July 27.

Conveniently located near the Gaslamp Quarter, East Village, and Petco Park, K1 Speed San Diego will transform into a Sonic Racing: CrossWorlds-themed experience packed with fun activities and exclusive surprises for attendees to enjoy.

What to Expect:

  • Immersive Sonic Racing Experience: Race at K1 Speed’s premier indoor track designed to feel like you’re racing in Sonic Racing: CrossWorlds.
  • Podium Photo Opportunities: Capture the moment at the Sonic Racing: CrossWorlds Podium for photos.
  • Exclusive Giveaways: Attend for the chance to receive exclusive branded merchandise.
  • Collaborative Merchandise: Shop for branded items celebrating the K1 x Sonic Racing: CrossWorlds collaboration.
  • Arcade Pop-Ups: Play classic SEGA arcade machines available at the activation.

Event Details:

What: Sonic Racing: CrossWorlds x K1 Karting Experience

When: Thursday, July 24 – Sunday, July 27, during business hours

Where: K1 Speed San Diego, 1709 Main St, San Diego, CA 92113

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