SEGA Sammy to merge SEGA Games and SEGA Interactive in April 2020

SEGA Sammy has announced that two of it’s subsidiaries, SEGA Games and SEGA Interactive, are going to be merged into a single entity called SEGA Corporation. While SEGA Holdings Ltd. will be renamed to SEGA Group Cooperation. For context, SEGA technically isn’t a single entity, but rather multiple divisions under the SEGA Sammy umbrella, in this case SEGA Games handling the video games and SEGA Interactive handling amusement machines like UFO catchers. According to the official PDF file describing the merger, the decision was due to wanting to strengthen their research and development on new products for a global market, while also citing their previously discussed “Road to 2020” plan as another influence. It’s also possibly related to their declining arcade division, though that was not officially cited.
This merger is being planned for a April 1st 2020 schedule, though meetings between shareholders are also planned during February and March 2020. It’s promised that these changes will not dramatically impact production on future products, again with the claim that having these divisions under a single union will improve productivity for a global market.




Want some more Puyo Puyo action after playing SEGA AGES Puyo Puyo? Well the hit sequel from Japan, Puyo Puyo Tsu, is coming soon to the SEGA AGES series! Like the previous arcade game, you take on the role as heroine Arle Nadja, as you are tasked with stacking the titular Puyos to flood your opponent’s side with Nuisance Puyo. Puyo Puyo Tsu however fleshes it out further with several new mechanics, including double rotation, offsetting, and the All Clear. Combine that with the potential to fight over 30 different opponents and multiplayer that has different options to choose from, it’s easy to see why Puyo Puyo Tsu was a big hit in Japanese arcades back in the mid 90’s and why Puyo Puyo games to this day use the Puyo Puyo Tsu gameplay as the golden standard.
Bubble Bobble 4 Friends, the latest installment in the Bubble Bobble series, is currently available in European countries for the Nintendo Switch, with a Japanese release currently being planned for February 27, 2020. The Japanese release will also have a separate Special Edition release, that will include the game plus extra bonuses like a soundtrack and a book collecting different Bubble Bobble material.
SEGA AGES Fantasy Zone has a release date. You’ll be able to visit the Fantasy Zone once again this coming November 28th in Japan. It will be available on the Nintendo Switch Japanese eShop for ¥999.