Even though SEGA has sold a majority of their arcade locations in Japan, the company isn’t going to stop making arcades and they showed that today with the announcement of the ‘GENESIS CREST’. This new arcade unit is being created by SEGA-SAMMY Creations and is a brand new high end arcade cabinet by the company.
“The Genesis Crest cabinet will provide expansive game library and more immersive gaming experience to all kind of players with an ultra high definition 4K monitor on 49 inch and alluring LED lighting effects.”
As far as I can tell, this will have nothing to do with SEGA’s FOG gaming idea. They did say that the machine will have a continuously updating library of games and pointed to this list of games available. Four games. Not a great start especially considering they look like mobile game. Sadly it seems this is one of those machines that is really used to play mobile type games. Something that is popular right now at arcade places. The machine is set to ship out January 2021.
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Looks cool. The only issue though is the branding, not the name of the platform (Genesis Crest), but ‘SegaSammy creations’? It seems that Sega is slowly being subsumed by Sammy, first it was Sega moving out of their traditional Sega Enterprises HQ in Haneda to a Sega Sammy branded building in Shinagawa, then selling off all SEGA branded arcade centres and now this with it’s iconic logo being redesigned into a rather boring merge squash colour scheme clash like what happened to Namco when they merged with Bandai (Bamco) with the ugly red and orange logo replacing the iconic logo designs of each, and Squaresoft when it merged with Enix also, and now it seems to be Sega and Sammy’s turn.
I thought it was common knowledge by now that Sammy owns Sega, it was bought out in 2004, so not exactly news anymore.
They weren’t ‘bought out’, it was a merger holding company after Hajime Satomi bought at least 20% shares in CSK Institutes holding which is SEGA’s parent company, the one Isao Okawa presided over. Although he wanted Sega to suspended its domestic console series at least as early as 1997 when he said he never felt as comfortable in hardware as in the software business, he did still want to see the Dreamcast because he liked the idea of its standard online capabilities which was quite a revolutionary thing in a console those years back in 1997.
*At that time also, just before Shoichiro Iramajiri assumed his tenure as presidency, Sega under Hayao Nakayama was in talks to form a merger with Bandai in the same year in 1997, it was attempted twice and very nearly passed but Bandai middle management got cold feet just before it was finalised and settled, so it was back to square one again and eventually didn’t end up happening, but if it did, Sega would have been in a conglomerate holdings company called ‘Sega Bandai’ even before the Dreamcast launched.
Hayao Nakayama left shortly after that fell through and Shoichiro Irimajiri presided during the Dreamcast launch, and then eventually Isao Okawa stepped up and gave a speech at the 1999 Dreamcast conference where he stated that the Dreamcast would be Sega’s last home console, yes it was planned years in advance either way it went, Isao Okawa was still looking for a deal for Sega after that, where the Dreamcast technology could be reduced to a single chip set and the Dreamcast library would have another home also as a continuation, so Dreamcast would continue on in other forms outside of its own initial shell unit.
This would essentially make Sega like a major recievership company of the industry in terms of online as well as a powerhouse in the arcade sector, giving it another consistent revenue.
**You can see the lasting influence of the Sega Bandai holdings merger within the native Dreamcast design itself, for example, the VMS (Visual Memory System), the official Dreamcast memory card, which was a tamagochi style device.
In 1997 when the Dreamcast was still in development, the tamagochi was a huge thing in the culture of 1997, Sega made use of this with the Chao gardens in the Sonic Adventure series where you could download them out onto the VMS, take them with you outdoors anyway, train them up and upload them back into the Dreamcast in the chao gardens of Sonic Adventure and Sonic Adventure 2.
Quite tamagotchi like, it would be like another idea Sega would further expand on in time if the Dreamcast continued on, later VMS follow ups could use more advanced animated dot matric displays similarly to the more animated detailed electric screens that some pinball tables (Sega also has their own pinball devision) make use of, then eventually colour and so on etc.
This would have how Dreamcast would initially evolve as a platform along with further expanding on its online capabilities, and then of course there was initially going to be a DVD compatible follow up Dreamcast, with a VMS that would be compatible with applications like MP3 music files etc.
What kind of nonsense is being written here? The machine is from SEGA Sammy Creation and has nothing to do with SEGA. This is about the casino division of SEGA Sammy. This also produces other casino machines. The SEGA logo is also present at the new headquarters. The gambling halls keep the SEGA logo. The one selling has nothing to do with Sammy. Sometimes I really wonder what kind of comments are coming here.
I think people are meaning in terms of ‘gradualism’, they won’t completely replace the old Sega identity overnight but gradually over the course of years if not decades, for example if you receive their annual reports you can see how they’ve gradually merged the two companies bit by bit year by year, it’s even in the logo, it used to have the Sega blue (which is Sega’s
corporate colour interlaced with white) over the Sammy’s green colour (Green is Sammy’s native corporate colour), but now this has been changed the past year into a single line with blue and green on each end – illustrating the synergy and closer corporate amalgamation, now they also share the same HQ building where as not too long ago they had their own seperate HQs, all they had in common was a holdings company but now the holdings company is singularities them into one over time.
The clue is in the subtle details essentially.
Sega is owned by the SegaSammy holdings company, it’s part of the Sega Sammy conglomerate along with Atlus and Darts Live, Paradise City and TMS – which is the oldest anime studio in Japan which Sega owns as well as Sega Toys and Marza Entertainment – another anime studio, but Sega Games and Sega Interactive are owned under the Sega Sammy Holdings company as two facets of the conglomerate.
I 3rd this.
*At that time also, just before Shoichiro Iramajiri assumed his tenure as presidency, Sega under Hayao Nakayama was in talks to form a merger with Bandai in the same year in 1997, it was attempted twice and very nearly passed but Bandai middle management got cold feet just before it was finalised and settled, so it was back to square one again and eventually didn’t end up happening, but if it did, Sega would have been in a conglomerate holdings company called ‘Sega Bandai’ even before the Dreamcast launched.
Hayao Nakayama left shortly after that fell through and Shoichiro Irimajiri presided during the Dreamcast launch, and then eventually Isao Okawa stepped up and gave a speech at the 1999 Dreamcast conference where he stated that the Dreamcast would be Sega’s last home console, yes it was planned years in advance either way it went, Isao Okawa was still looking for a deal for Sega after that, where the Dreamcast technology could be reduced to a single chip set and the Dreamcast library would have another home also as a continuation, so Dreamcast would continue on in other forms outside of its own initial shell unit.
This would essentially make Sega like a major recievership company in the industry in terms of online as well as a powerhouse in the arcade sector, giving it another consistent revenue.
**You can see the lasting influence of the Sega Bandai holdings merger within the native Dreamcast design itself, for example, the VMS (Visual Memory System), the official Dreamcast memory card, which was a tamagochi style device.
In 1997 when the Dreamcast was still in development, the tamagochi was a huge thing in the culture of 1997, Sega made use of this with the Chao gardens in the Sonic Adventure series where you could download them out onto the VMS, take them with you outdoors anyway, train them up and upload them back into the Dreamcast in the chao gardens of Sonic Adventure and Sonic Adventure 2.
Quite tamagotchi like, it would be like another idea Sega would further expand on in time if the Dreamcast continued on, later VMS follow ups could use more advanced animated dot matric displays similarly to the more animated detailed electric screens that some pinball tables (Sega also has their own pinball devision) make use of, then eventually colour and so on etc.
This would have been how Dreamcast would initially evolve as a platform along with further expanding on its online capabilities, and then of course there was initially going to be a DVD compatible follow up Dreamcast, with a VMS that would be compatible with applications like MP3 music files etc.