SEGA and Louis De Guzman Announce Sonic the Hedgehog Collection

Today, SEGA announced a new collaborative collection with artist Louis De Guzman in celebration of Sonic the Hedgehog, which will debut this month.

The collection will include a range of apparel and merchandise including t-shirts, a work jacket, fleece sweatshirts, kids tops, a tin lunchbox, and a printed throw pillow. Alongside these goods, the collection will include hyper limited fine art screen prints and collectible sculptures standing at 11.5” tall.

The collaboration will bring an activation to ComplexCon Las Vegas on November 16-17, and will also be included in a retail/gallery pop-up in Chicago from December 10 to 17 where fans can meet the artist, view Sonic the Hedgehog-inspired paintings, take pictures with life size sculptures, and play SEGA’s latest Sonic game, SONIC X SHADOW GENERATIONS™.

Hit the next section of the article to check out press release and screenshots of the Louis De Guzman x Sonic the Hedgehog collection.

News Release – November 13th, 2024

 

Louis De Guzman x Sonic the Hedgehog Announce Collaboration

An artistic celebration of an entertainment icon’s past, present, and future.

CHICAGO – November 13, 2024 – Filipino-American artist Louis De Guzman and SEGA of America, Inc. (“SEGA”) have collaborated to create a new collection in celebration of Sonic the Hedgehog™, which will debut in November 2024. De Guzman and SEGA will design and develop a variety of goods for game enthusiasts and art collectors alike. Pulling cues from De Guzman’s signature style and original body of work, the collaboration highlights Sonic as well as Shadow the Hedgehog in a reimagined product line that pays homage to the energy and vibrance of both characters.

The first collection release contains a range of apparel and merchandise including t-shirts, a work jacket, fleece sweatshirts, kids tops, a tin lunchbox, and a printed throw pillow. Alongside these goods, the collection will include hyper limited fine art screen prints and collectible sculptures standing at 11.5” tall.

The Louis De Guzman x Sonic the Hedgehog collaboration will bring an activation to ComplexCon Las Vegas at the Las Vegas Convention Center on November 16 and 17, 2024 as well as a retail/gallery pop-up in Chicago at 3477 S Archer Avenue Chicago, IL 60608 from December 10 to 17, 2024 where fans can meet the artist, view Sonic the Hedgehog-inspired paintings, take pictures with life size sculptures, and play SEGA’s latest Sonic game, SONIC X SHADOW GENERATIONS™.

All remaining items from the collection will be made available for order online at LouisDeGuzman.com on December 20th at 12pm CST.

Pricing is as follows:

• Kids T-Shirts – $30 USD

• Adult T-Shirts – $40 USD

• Sweatshirts – $90-$95 USD

• Jacket – $148 USD

• Jerseys – $50 USD

• Pillow – $65 USD

• Lunch Box – $28 USD

• Limited Edition Screen Prints – $350 USD

• Vinyl Sculptures – $485 USD

Artist Statement

“A visit to the SEGA of America headquarters brought back many core memories from my childhood. Video games played a pivotal role during my youth and helped shape my perspective of imaginary and visual escape. With this collaboration, I was able to reimagine the feeling of excitement and nostalgia that fans experience when they navigate the various levels and challenges that Sonic games provide. Sonic’s adventures create memorable moments that become important to the franchise and further Sonic’s purpose, which affect us all. Sonic’s free spirit, personal sense of justice, and drive to encourage his friends to be their most free and best selves embodies a resilient spirit that I continue to convey within the ongoing body of work of “Along The Way.” I have also been inspired by Shadow’s fearless nature to break barriers and accomplish his goals with powerful confidence. Being able to create a body of collaborative work with the Sonic Team that pays homage to the Blue Blur is a true honor. A full circle moment for that inner child that the Sonic Team and I cannot wait to share with the world very soon.” – Louis De Guzman

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic’s Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus’ Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.

ⒸSEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, SONIC THE HEDGEHOG and SONIC X SHADOW GENERATIONS are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

About Louis De Guzman

Louis De Guzman is a Chicago-based visual artist and designer who creates artwork that merges his past with his present. De Guzman’s geometric abstraction style often blends together images and stories that evoke his family’s immigrant journey, and his own experience as a second generation Filipino American. Over the last decade De Guzman has proved himself as a prominent designer and creative director.

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