SEGA and Waze Team Up to Bring Sonic the Hedgehog to Your Commute

Listen to Sonic as he guides you on the road to your next destination as SEGA and Waze announced an exciting partnership to bring Sonic the Hedgehog to Waze users around the world.

The integration includes Sonic-themed icons and Sonic voice navigation features. The full details can be found in the press release below.

SEGA® and Waze Team Up to Bring Sonic the Hedgehog™ to Your Commute

Waze Users Can Now Drive with the Blue Blur Through this New Integration

BURBANK, CALIF. – October 15, 2025 – SEGA of America, Inc. and Waze have partnered to give drivers a brand new driving experience by bringing iconic entertainment character, Sonic the Hedgehog, to Waze. Starting today, Waze users around the world can enjoy their drives with Sonic-themed features from the Blue Blur himself including:

• Sonic Voice Navigation: Fans can now activate voice navigation by Sonic in English and French as he offers instructions with his usual coolness and confidence to guide the way.

• Sonic-Themed Icons: Transform your in-app vehicle into the iconic “Speedster Lightning” featured in SEGA’s newest Sonic Racing game, Sonic Racing: CrossWorlds™. Plus, choose the “Energetic” mood (how you appear on the Waze map) to add extra Sonic personality to your drives.

The Sonic the Hedgehog integration on Waze is available now. As SEGA prepares to celebrate Sonic’s milestone 35th anniversary, fans can expect even more exciting announcements over the next year. Whether you’re a longtime Sonic fan or just discovering the Blue Blur for the first time, the Sonic and Waze collaboration brings more speed and fun that everyone can appreciate during their drives.

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