SEGA not attending Gamescom for commercial reasons

SEGA have confirmed that they will not be attending Gamescon this year due to commercial reasons but reiterated that this does not mean they will not appear in future Gamescon and that this decision is solely based on a decision regarding 2010. In a statement release via VG247, the publisher said;

“Sega has made the decision not to attend gamescom this year,” said the firm.

“Gamescom 2009 was a very successful show for us and continues to be the most important European event in the calendar. The decision not to show at this year’s event was not down to the location of Cologne and will not mean that Sega will never attend gamescom in the future, but simply a commercial decision made for 2010.”

GamesCon happens to be the largest Gaming trade show in the world in terms of attendence. SEGA skipping out on such a large event, in particular the fact that Europe has been it’s best region for video game sales will no doubt come as a surprise to many. Attention will now fall onto SEGA’s presence at the Tokyo Game Show.

[Source: VG247]


8 responses to “SEGA not attending Gamescom for commercial reasons

  1. CrazyTails says:

    Bad move SEGA…

  2. Sharky says:

    Terrible move… Their E3 was fucking rubbish. I basically didn't hear ANYTHING out of Sega at all and had to wait for shakey crappy amiture videos to be put on youtube.

    They didn't even have a press conference! I mean… Konami. KONAMI could but Sega couldn't… With games like Shogun2, Vanquish, Phantasy Star Portable, Valkyria Chronicles 2, Sonic Colours and Sonic 4 Sega could have had a really good press conference…

    And now they are going to skip out on the bigger of the two events and the one held in the region where people actually give a shit about their games…

    It's just typical Sega stupidity.

  3. Ali says:

    What a great disappointment… It's the world greatest videogame expo and SEGA is missing…

    Btw, the name is gamescom and not gamescon

  4. Orta says:

    It's called gamescom. Also, what would they have to unveil? A new Mario & Sonic like they did I have no idea when?

  5. fernandeath says:


  6. SufferLikeGDid says:

    Why does SEGA come off as that one shy kid who just moved to a new neighborhood?

  7. CrazyTails says:

    Maybe it's too much with E3, the japanese expo in france(whatever it's called), gamescom and tokyo game show all close to each other. I kinda understand that it's not nescesary to show the same games everytime.

    Though still it's a pretty weird move because their biggest market is indeed in europe.

    It just seems weird… but who am I to say this..

  8. Centrale says:

    Who are you to say this? I'll tell ya who… you're an anonymous person on the internet, that's who! Now get back in the saddle and prove that the rest of the world is wrong!

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