SEGA: UK studios are ‘the bedrock of our business’

It’s no secret that Creative Assembly and Sports Interactive are successful studios, but they still seem to surprise SEGA.

“Our UK internal studios are probably the bedrock of our business. For the second year both Sports Interactive and Creative Assembly are outperforming their business plans from a profitability perspective. These guys are on top of the game, it’s a real testimony to the games they make.” – Gary Dunn, SEGA Europe VP of production

If only SEGA could emulate this and get a few good American developers under their belt. SEGA has said they will try to focus on improving SEGA America, we will have to see what they have planned.

[Source: GoNintendo]


2 responses to “SEGA: UK studios are ‘the bedrock of our business’

  1. Sharky says:

    Creative Assembly and Sports Interactive = TRUE SEGA.

    Isn't that right cube? 😉

    But really, fantastic! I think Sega Europe should try and get hold of one more great European developer and get Sports Interactive maybe making more than one game a year… (Shame Sumo Digital were snapped up!)

    Sega of America I would like to see get hold of at least one 'AAA' developer in a genre Sega do not have any experience in… FPS maybe?

  2. STORM! says:

    Too bad both of them sux!

    Total War? Sports games?

    No, thanx!^^

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