Mike Hayes – Aliens: Colonial Marines to be top quality product

SEGA have been on the ropes with the development of Colonial Marines. Everyone thought it was a dead project but it is back. But will it be a shitty cash-in like other SEGA license games or a good product? Mike Hayes reassures you that they are trying to deliver a top quality product.

“As a general point, when you have a great licence, the amount you need to spend on marketing is significantly less. So the two balance each other out. But that’s independent of how much money you invest in the game, because we know how well tie-in licence games have gone recently, we have to create a game that stands on its own two feet. This is a quality-first approach.” – Mike Hayes, President of SEGA West

Another concerning factor is that Gear Box Software’s newest game, Duke Nukem Forever isn’t doing that great with the critics and seems to have disappointed fans that have waited 10+ years for the release of the game.



5 responses to “Mike Hayes – Aliens: Colonial Marines to be top quality product

  1. Centrale says:

    Let's get one thing straight. Duke Nukem fans deserved to be punished. Anyone who thought DNF was something other than a cynical cash-in was in for a rough ride from the outset.

    Gearbox delivered with Borderlands, so they have the chops to pull off Aliens.

  2. Sharky says:

    I dont doubt GearBox can deliver, I've always liked the Brothers in Arms series. Halo 1 for PC was the best version of the game too.

  3. -nSega54- says:

    Gearbox Softwarer really just helped finish Duke Nukem Forever, they didn't develop the game themselves.

    It's true though that their record's a bit spotty, with some great stuff like Borderlands mixed with stuff like that truly awful Wii Brothers in Arms game. But they're a talented studio.

  4. Chaosmaster8753 says:

    Of course Duke Nukem Forever wasn't going to live up to 12 years of hype.

  5. TimmiT says:

    Duke Nukem Forever being a failure really wasn't a failure because of Gearbox Software. They only helped finish it, they didn't do much (if not, anything) to the design of the game, which is where most of the game's faults are.

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