SEGA dropped a bombshell on the Sonic community today, announcing Sonic’s return to television with a CG animated comedy series tentatively titled Sonic Boom.
Sonic the Hedgehog, the iconic video game character who has brought his trademark speed and attitude to four TV series and more than 70 video games, is returning to television in his first-ever CG animated series in the fall 2014. The action packed comedy series aimed at children 6-11 will debut first on Cartoon Network in the U.S. and on CANAL J and GULLI in France, with a global rollout to follow. The initial order of 52 eleven-minute episodes is co-produced by SEGA of America Inc. and Genao Productions.
Ad:Sonic Boom is a character-driven comedy that leaves a trail of robot wreckage in its smoldering wake. The series centers on Sonic, his best friend and sidekick, Tails, their never-ending search for adventure, and their battles with Sonic’s arch-nemesis, Dr. Eggman. Rounding out the ensemble are fan favorites Knuckles and Amy Rose, plus a rogue’s gallery of enemies—some familiar to Sonic fans and some brand-new.
Evan Baily, Donna Friedman Meir, and Jane McGregor, Executive Producers for SEGA, packaged the series, bringing together SEGA, Cartoon Network, and Genao Productions. Sandrine Nguyen and Boris Hertzog, Executive Producers for Genao, assembled a world-class lineup of partners in France, including broadcasters GULLI and CANAL J, Lagardere Entertainment Rights and Lagardère Active TV Licensing & New Business. Baily, Meir and Nguyen developed the series, and Hertzog and McGregor structured the financing and negotiated all the deals. Baily (formerly EVP of Production and Creative Affairs for Classic Media) and Co-Executive Producer Bill Freiberger (The Simpsons, Drawn Together) are showrunners. Takashi Iizuka, the head of Sonic Team and driving creative force behind the Sonic games, is overseeing the series to ensure that it’s true to the Sonic characters and universe.
“Sonic is the star of the SEGA universe and the stage is now set for him to shine like never before. By teaming up with world-class partners in television animation like Cartoon Network, Genao Productions and GULLI, we’re ensuring that the Sonic legacy will be introduced to a new generation of children across the globe,” said Hiroyuki Miyazaki, SEGA’s Chief Content Officer for Sonic.
“We wanted to strengthen our TV channels’ editorial content with strong brands. This is our new objective. Sonic is an enormously popular and unique character with all the qualities of an animation series’ great hero—humor, bravery, loyalty, inventiveness. We are extremely proud to welcome him across our kids and family channels at Lagardère Active and will activate across these channels to raise awareness and excitement for the new series,” said Caroline Cochaux, Head of Programs, Kids & Family Channels, Lagardère Active.
“Genao is thrilled to collaborate with SEGA on this amazing project and embark on new adventures with the fastest hedgehog in the world. It is so exciting to work on such a world-class brand,” said Sandrine Nguyen, Managing Director of Genao.
Emmanuelle Bouilhaguet, Managing Director of Lagardere Entertainment Rights added “It is an amazing experience to be associated to such a powerful property with professional partners. International broadcasters are seeking for strong comedy and franchise based series and Sonic Boom is the perfect fit!”
“On the New Business & Licensing Side, we are proud and excited to handle the representation of Sonic which counts among the leading characters loved by kids. Thanks to our 360° platform which includes Digital Activities, Magazines, Indoor Parks, Grass Root events, we will push Sonic and the Consumer Products to a new level,” said Benoit Roque, Head of Lagardere Active TV Licensing & New Business.
SEGA is actively seeking partners in support of the new series launch across a range of industries including broadcast and licensing. In terms of television and digital distribution, Lagardere Entertainment Rights holds worldwide rights excluding the U.S. and Asia (but including Japan); SEGA Corporation will manage Asia (excluding Japan); Baily, Meir and McGregor will manage the US through McGregor’s company Jane McGregor, Inc. Licensing support will be spearheaded by Lagardère Active TV Licensing & New Business in France and SEGA in all other territories.
Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation. This year SEGA announced an exciting three title exclusive partnership with Nintendo for the Sonic the Hedgehog videogame franchise. The highly anticipated Sonic Lost World™ will be the first title to launch under this agreement and will be available in stores later this year for Wii U™ and Nintendo 3DS™ platforms.
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Holy god knuckles what have they done to you.
I’m really hoping that isn’t Knuckles…but it probably is…
o god… is that fingers i see on knuckles?
Whoa settle down. SEGA is any different than any other company with their number one seller, like Nintendo with Mario. The reason they keep doing new things with the character is the same reason any company does: money. That’s why Transformers keeps getting new shows/games. The same with Ninja Turtles, Pokemon, ‘Dallas.’ (That’s a tongue-in-cheek joke, don’t flip out). They all try to get a younger/new audience every so often.
The trick is not to upset your current fanbase. Something Marvel is good at, but most other companies not so much.
This art style pleases me greatly. I’m glad SEGA knows this is the art style that belongs to Sonic and not that cheap Mario junk in Sonic Lost World.
The art style? You should probably withhold judgement on that until we see the characters.
B-b-but the art style seems to be completely different. Actually, the backgrounds remind me more of Green Hill at the end of that terrible fan film.
“Takashi Iizuka, the head of Sonic Team and driving creative force behind the Sonic games, is overseeing the series to ensure that it’s true to the Sonic characters and universe.”
Hail Iizuka-san for making sure the Sonic series keeps true to it’s roots
In a show that seems to completely change everything
ok sonic its the dead to me now
As is your grasp of the English language apparently.
Okay, so we can have giant, caveman Knuckles but Sonic and company can no longer have family in the comics?
Also, Sega recently stated that they are going to be doing a huge marketing push with Sonic next year. Now we know why.
condescending cuz someone doesnt speak your language well on the internet wasnt really necessary
You’re right and I apologize. I didn’t know he was not a native english speaker and I should know better than to respond that way.
People play just Sonic games, yet they claim they are fans of Sega. It’s just as dumb as to claim you are an Ishinomori fan and just care for Kamen Rider, just as dumb as to claim you are a fan of DC, yet, you just care for Batman and never read awesome comics like Doom Patrol or Animalman…. it’s just totally dumb, sorry. But, whatever, delete my post again, and prove how much of an insecure ignorant fools you morons on Segabits are.
Sonic is not even all that hot when it comes to sales. Did any of his late games sold more than GTA V? No, not a chance, and i hate GTA as well, just putting some hard facts on the table…
Sonic is totally destroying Sega, only blind sheeple will not face reality. Sega was always about being creative, not being a slave for a mascot that is not a real seminal experience for over 20 years.
Deal with it, get over it. Call me a troll, delete my post, but it won’t erase anything i said from echoing in your minds, you’re guys are just owned by facts and then deleting posts because of insecurity.
I kinda wish Marza Entertainment was involved.
Shadi: There’s some baaaaad CG animation out there for Saturday Morning Cartoons lately. Check out Ninjago or Chima and you’ll see how bad that bad CG can look.
Hopefully Sega is aiming to produce a quality cartoon and not something done on the cheap. Bad hand drawn>bad CG.
THE MASTER EMERALDS POWER ALLOWS ME TO FLEX
Art? Okay, the art will be great no doubt. I don’t see them making bad story either. This will be a great project IMO. I just hope they make good material and an on-going series.
Much Love Sonic <3