#TakeMyMoneySoE – a campaign to get Sega Europe to localise games


This is Sega Europe: https://twitter.com/SEGA_Europe. They do things like localise games from Japanese and release them in the UK, Germany, France, Australia, etc.

Oh, did I say localise games? Old hat. Their current job is to say “no information at this time” to any questions on Twitter. Over and over and over again. This is a shame, because SoE used to be the best Sega division, and SoA has rather cheekily stolen this title in the last couple of years.

The only reason I can think of for them doing this (other than just tormenting the audience, and I can’t see this as a logical business decision), is that they don’t think they’ll make any money on a release. That the translation won’t get them sales, and that they need some incentive or something.

Right. They want some incentive? Let’s bloody GIVE them an incentive! If the only thing they’re going to listen to is cold hard cash, I think we can do that.

dosh_kingHere’s the plan:

1) Get some bank notes, how much a game’d cost in your local currency. This is an SoE focused effort so we’re looking at pounds, Euros, Australian or New Zealand dollars (though if any Yanks want to join in, I don’t see the harm in a few dollarbux posts either!)

2) Write the name of a game SoE has yet to make any sort of plans for in Europe, but that already came out (or is about to in the very near future) in the US, on a sheet of A4 paper in nice readable letters.

3) Take a photo of these two things and post it on Twitter to @SEGA_Europe, with the hashtag #TakeMyMoneySoE somewhere in the tweet.

I think we’ll be most effective if we do one game at a time. How about we start with a nice simple and obvious one? SEGA 3D Classics Collection. Here’s a tweet I made earlier:

Screen Shot 2016-04-15 at 4.36.16 PM

This game would cost £30, €40, or $60AUD? If you use another currency like Swedish krona or Swiss francs or whatever, please feel free to work out your equivalent amount and hop on-board the money train. Do whatever you want with the notes once you’ve taken the picture, you don’t need to specifically ear-mark it for the relevant game right now – but if it DOES result in them releasing the relevant game, then you’d better be planning on buying it or this only ends up being a one-shot deal and we lose any future power we might have had.

The whole point of this idea is to make Sega Europe realise just how much cash they’re losing by constantly refusing to localise anything – and because a lot of the output is for the damn 3DS, we have no way of importing it (alright, yes, homebrew region-ignoring hax, but that carries its own risks). Maybe if they can physically SEE what they’re losing, they might bloody DO something about it.

Thanks to Tracker for the header image!


6 responses to “#TakeMyMoneySoE – a campaign to get Sega Europe to localise games

  1. Remember Sonic 3 Remastered? Same idea, larger scope, more media coverage, and a developer (Christian Whitehead) committed to building the game – with three widely-successful titles already shipped with Sega.

    Sega’s response? Nada.

    Not holding my breath. Sega needs greater roots in the community. It needs community managers that are not just PR people, but actually have leadership authority to steer objectives and requirements.

    • TrackerTD says:

      Sonic 3 Remastered would’ve required SEGA to greenlight a full reconstruction of an entire game; whereas these games are prepped and localised (and it’s not like SoE ever really translates into other languages beyond English anywho; see Mirai DX etc.) Our goals are a touch more realistic, nice as Sonic 3 Remastered would be.

      Anyway, we’ve had less media coverage as a given, because we only started this tonight!

  2. Gamma says:

    Didn’t Sega Europe have Sega America amalgamated into the singular ‘Sega West’ some years back with Sega Europe CEO running everything?
    If that’s still the case then they’re technically more the same entity than not.
    Before, Sega Europe was the best especially in the 8bit and 16bit eras, even the 32bit was a bit better there for them compared to the far west, the Dreamcast was probably Sega’s biggest success overall in America, like the Saturn was Sega’s biggest in Japan – where they finally beat Nintendo in that territory after 9 years.
    Sega America’s certainly improved compared to the shocking state they were in just a few years ago, I wonder if that was somehow attributed to the amalgamation, if so, it’s like they swapped more.

  3. Twent says:

    Great thing at least when it comes to Sega holding these projects off for longer, if the only good thing, is that it gives the projects a chance to be developed for even more powerful hardware when they eventually do get around to releasing them.

  4. Maddy says:

    I just want Project Diva X… It’s disconcerting how they would just pass up the opportunity when F and F2 have been so successful in Europe. -____-

    And yes I know many propel will just import and buy DLC from a fake US account… But that’s a bannable offence and a risk I’m not willing to take >.<

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