ILTHY Collaborates with Paramount Pictures and SEGA for Limited Edition ‘Sonic the Hedgehog 3’ Streetwear Collection

Sonic the Hedgehog 3 is only a few days away until the premiere and to celebrate the upcoming release from Paramount Pictures, Midwest-based streetwear brand ILTHY has launched a limited-edition collaboration with Paramount Pictures and SEGA bringing the movie’s characters to a range of premium apparel.

The collection includes sweater hoodies, heavyweight t-shirts, caps, and jackets, all inspired by the iconic Sonic franchise. The ILTHY® x Sonic 3 Collection are available now on ILTHY®’s official website and select retailers nationwide. Hit the next section of this article for the full press release and photos.

ILTHY® Collaborates with Paramount Pictures and SEGA® for Limited Edition ‘Sonic the Hedgehog 3’ Streetwear Collection

Cleveland, Ohio – Dec. 16, 2024 – ILTHY®, the Midwest-based streetwear brand renowned for its bold designs and deep roots in the gaming community, is thrilled to announce a limited-edition collaboration with Paramount Pictures and SEGA. This partnership celebrates the highly anticipated film from Paramount Pictures, ‘Sonic the Hedgehog 3,’ set to release on December 20, 2024.

The ILTHY® x Sonic 3 Collection features a range of premium apparel, including sweater hoodies, heavyweight t-shirts, caps, and jackets, all inspired by the iconic Sonic franchise. Each piece blends ILTHY®’s distinctive aesthetic with energetic and playful elements from the Sonic universe, offering fans a unique way to express their passion for the beloved character.

Kumar Arora, CEO of ILTHY®, expressed his enthusiasm for the collaboration: “Partnering with Paramount Pictures and SEGA for ‘Sonic the Hedgehog 3’ is a monumental moment for ILTHY® and many of our childhoods. Our Midwest roots and growing presence in the gaming scene make this collaboration a natural fit. We’re excited to bring fans a collection that merges streetwear culture with the timeless appeal of Sonic.”

Kristen Zimmer, Associate Director, Partnerships and Lifestyle Programs at SEGA, added: “Through our collaboration with ILTHY®, we created a line of apparel that the community is going to love. Their innovative designs and authentic connection to the gaming community align perfectly with the spirit of Sonic. This collection offers fans a fresh and stylish way to celebrate the upcoming release of ‘Sonic the Hedgehog 3.’

The ILTHY® x Sonic 3 Collection will be available starting December 1, 2024, on ILTHY®’s official website (ilthy.com) and select retailers nationwide. Fans are encouraged to stay tuned for upcoming announcements regarding special events and limited-edition releases leading up to the movie premiere.

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