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Sega Shiro battles and reveals Sega Hatan’s true identity in latest commercial

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SEGA’s 60th Anniversary advertising campaign has been one of my favorites in recent memory with the SEGA Shiro adverts. The first one was alright, but the second add really added a lot of backstory by tying the new character nicely to the original Segata Sanshiro ads. Now above we have the third ad, this time having Sega Shiro facing off Sega Hatan (a play on words for SEGA Bankrupt) and reveals the true identity…

No plot spoiler but really liking the Star Wars lore vibes with this new series and loving every ad they have been releasing. Its cheesy, fun and full of little throwbacks to the old Segata Sanshiro ads. Here is a good quote from the ad:

“And forget about me already. I am the symbol of the old Sega… From now on, you must protect the new Sega.”

SEGA’s 60th Anniversary might really cement the idea of SEGA moving ‘forward’ especially if these ‘new revolutionary tech’ announcement is true.

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Classic SEGA Ads: Xbox One S commercial rips off classic Dreamcast commercials

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With the holiday season approaching, Sony and Microsoft are pushing their latest upgraded consoles to the masses meaning a lot of money is being spent on advertising. One ad which caught my attention was a recent Xbox One S commercial dubbed “Portals”. The ad kicks off with the new white console and then has the camera fly inside the machine to pass through several rectangular portals, each portal containing a game’s universe. There are a few moments where they cut away to people playing the Xbox One S before jumping back inside the machine to show some more video game universes before pulling out and showing the console once again. Cool ad right? I swear I’ve seen this before.

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“Long lost” Sonic Mania Collector’s Edition infomercial released

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The Sonic the Hedgehog social media team has just unearthed a long lost infomercial for the upcoming Sonic Mania Collector’s Edition! Created as an homage to the classic Sonic the Hedgehog 2 ad, the Sonic Mania Collector’s Edition ad shows off the bonus items found inside the Spring 2017 release including the statue of Sonic standing on a Genesis/Mega Drive, the metallic game code card and the game cartridge that contains a gold ring. The ad also notes that the box can hold ANY tacklebox. Keep your eyes peeled for cameos from Kazuyuki Hoshino, Takashi Iizuka (in shirt form) and Aaron Webber (congrats!).

Pre-order the Sonic Mania Collector’s Edition today, available on PS4, Xbox One, and PC.

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Total War to Get First TV Ads & More.

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Sega are clearly very confident in their product when it comes to Shogun 2. Total War: Shogun 2 marks the first game in the series to have adverts/Commercials aired on TV. I think adverts are pretty rare in general for PC exclusive games.

But these aren’t just any adverts; Sega is teaming up with the History Channel for a series of three minute ad break takeovers for a period of two weeks. These ads will run around March 15th which is when the game releases.

Total War is one of the PC’s most successful franchises; it has sold 7.5m units worldwide since the original was released in 2000.
“We are confident that Shogun 2 is well positioned to be one of Q1’s biggest PC performers,” said Sega’s senior product manager Ben Walker.

“This is the first time we have utilized TV for a Total War game and believe our partnership with The History Channel will deliver an as yet untapped audience.”

Hit the jump for more on other advertisment.

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