GENDA SEGA Entertainment Changes Name to GENDA GiGO, Fully Acquiring SEGA’s Japanese Arcade Management Division

Cha-cha-changes are happening with SEGA’s arcade division in Japan. If you guys have been keeping up with the news since Covid, SEGA went from trying to launch its own innovative cloud based “FOG” system, to closing down iconic SEGA Arcade landmark locations and even selling 85.1% of its arcade management business to GENDA!

At the time, GENDA announced it would keep the SEGA branding at actual locations and name the company GENDA SEGA Entertainment. Seems plans have changed as GENDA has announced it will rename the company GENDA GiGO. Not only that, the company also announced it was buying the last remaining 14.9% of shares owned by SEGA, meaning SEGA doesn’t have any say in the company (and probably didn’t seeing as they had minority control). SEGA is completely out of the arcade management business! This is a end of a long, historical era for the company.

This doesn’t mean SEGA isn’t making arcade games still, it just means they no longer manage and own their 200 plus locations that they used to manage before Covid. Now I wonder if these arcade locations will still keep the SEGA branding they promised…

UPDATE: Arcade Heroes have confirmed that the existing locations will remove the SEGA branding and replace it with GiGO.

[Translated by: @Gosokkyu]

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SEGA’s Mission: Impossible Arcade DX cabinets begin shipping in America & Europe

For old school SEGA fans, before their entry into the (and then exit of) console market, the company had always been about arcades and still are. The latest entry is a licensed Mission: Impossible game that hos now begun shipping its Deluxe cabinets around America and Europe. SEGA’s arcade division isn’t a stranger to using licenses to create high quality arcade experiences since they’ve also made games based around Die Hard, Rambo and even recently Transformers.

SEGA Announces The SEGA Astro City Mini V

In the past we talked about the SEGA Astro City Mini, a mini console designed to mimic SEGA’s Astro City line of arcade machines that comes packaged with 37 SEGA arcade games. Well it looks like SEGA is ready to release a new successor, named the SEGA Astro City Mini V. As the name implies, the main difference between the original mini arcade cabinet and the new one is that the SEGA Astro City Mini V system has a vertical (aka portrait) screen. Another major difference is the larger emphasis on third party games instead of SEGA’s own arcade titles, including games such as Raiden, Truxton (aka Tatsujin), and Gunbird. 22 games have been revealed for the SEGA Astro City Mini V, which can be viewed under the read more tag below.

Toe Jam and Earl – Back in the Groove arcade machine revealed

Toe Jam and Earl creator Greg Johnson’s HumaNature Studios has teamed with iiRcade to produce a Toe Jam and Earl – Back in the Groove arcade cabinet featuring 128GB of storage and two-player Sanwa controls. The machine runs on an Android based OS, optimized for gaming, so while Toe Jam and Earl – Back in the Groove comes pre-loaded the machine will also play a variety of other games. The machine is up for pre-order now at $599.99, and looks to be the perfect premium holiday gift for the Toe Jam and Earl fan in your life.

SEGA News Bits LIVE: Classic Sonic EXPOSED

This week, we talk about revelations of Classic Sonic revealed in the recent content added to Apple Arcade’s Sonic Racing, SEGA’s arcade plans in Japan and unbox the new Mega Drive Tower Mini Zero!

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New SEGA arcade center opens in Ikebukuro, replacing closed GiGO arcade

Back on September 20th, the SEGA Ikebukuro GiGO arcade closed after 28 years of operations. Fans were emotional, and rightly so, and many pointed to this as a sign of SEGA’s arcade footprint diminishing. However, on October 22nd a new arcade center opened in Ikebukuro which was noted as being “Volume 1” of a larger project by Genda Sega Entertainment president Nao Kataoka. Volumes 2 and 3 would soon follow.

The new center has five floors and features a variety of SEGA arcade machines. Where is it located? Right across the street from the old location! The reason the original location sold was not because SEGA was leaving the arcade business in the area, but because of an expiring lease and a need for remodeling to the old building. Maybe SEGAbits will visit the arcade in 2022? 👀

[Photo Credit: @TicTaek, Source: Anime News Network]

SEGA’s Ikebukuro GiGO arcade in Tokyo set to close on September 20, 2021


In a Twitter post on August 2, the Ikebukuro SEGA arcade branch has announced that they will be closed on September 20th. They explained that the lease contract for the building that houses the arcade has expired and is ready for renovation. The arcade opened up in 1993, housing many arcade classics as the rising SEGA boom was taking over during the 90s (a 28-year open service). They also wish to provide the same premier customer service that brought in customers since opening. Currently celebrating the 28th anniversary, exclusive prizes can be won via UFO catcher machines or be bought for the month of August.

SEGA Talk Podcast #74: Star Wars Arcade Games (1993-2000)

Blast into hyperspace with us as we cover the trilogy of SEGA Star Wars arcade games! We delve into Star Wars Arcade and the 32X port rush job, Star Wars Trilogy Arcade and the connection to Space Channel 5 creator Tetsuya Mizuguchi and lastly Star Wars Racer Arcade and the evolution of the development studio that brought us all three games. Plus, Barry discusses his own Star Wars fandom.

Support us on Patreon! Get early access, tell us what games to cover, and have your SEGA memories read at the end and more!

[iTunes – Stitcher – YouTube – RSS – Download]

If you want to give us feedback, suggest a topic for the next podcast or want to ask a question for us to answer on the next episode you can add  them as a comment below or send theme directly to our email. Make sure you use subject line ‘SEGA Talk’ and as always, thanks for listening!

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Virtua Fighter 5 Ultimate Showdown getting an arcade release & opening cinematic released

This is one of those two for one post on Virtua Fighter 5 Ultimate Showdown. First we got a brand new opening cinematic released by the Japanese Virtua Fighter YouTube channel, seems this is the ‘eSports’ branded intro (for the arcades?). Regardless, the cinematic has me hyped, really loved the ending where all the main cast is looking at each other.


While SEGA and their arcade future isn’t looking too bright, it is known that each main series Virtua Fighter game has had an arcade version and Virtua Fighter 5 Ultimate Showdown is no different as SEGA has confirmed the existence of an arcade version. It seems SEGA is branding this one Virtua Fighter E-Sports, like the teaser and releases on June 2nd, 2021. Interesting enough the opening really sells on the ‘fight anyone around the world’ and the arcade cabinet only supports one player.

SEGA Talk #68: Altered Beast (1988)

SEGA Talk goes back to 1988, as we alter our inner beasts to talk about the SEGA 16-bit “classic” Altered Beast! One thing is for sure, this game is heavy metal in a cartridge (or arcade)! Sit back and let’s talk all things Altered Beast!

Support us on Patreon! Get early access, tell us what games to cover, and have your SEGA memories read at the end and more!

[iTunes – Stitcher – YouTube – RSS – Download]

If you want to give us feedback, suggest a topic for the next podcast or want to ask a question for us to answer on the next episode you can add  them as a comment below or send theme directly to our email. Make sure you use subject line ‘SEGA Talk’ and as always, thanks for listening!

SEGA Talk Podcast #61: Arcade Candy Cabinets (1986-2005)

Barry and George take a break from talking about SEGA software and shift the focus to SEGA’s legendary “Candy Cabinet” line of multi-purpose arcade cabinets which included the famous Astro City and many more. Let’s dive deep into Japanese arcade history on this hardware episode of SEGA Talk Podcast!

Support us on Patreon! Get early access, tell us what games to cover, and have your SEGA memories read at the end and more!

[iTunes – Stitcher – YouTube – Play Music – RSS – Download]

If you want to give us feedback, suggest a topic for the next podcast or want to ask a question for us to answer on the next episode you can add  them as a comment below or send theme directly to our email. Make sure you use subject line ‘SEGA Talk’ and as always, thanks for listening!

SEGA Sammy Creations announces new arcade cabinet called ‘GENESIS CREST’

Even though SEGA has sold a majority of their arcade locations in Japan, the company isn’t going to stop making arcades and they showed that today with the announcement of the ‘GENESIS CREST’. This new arcade unit is being created by SEGA-SAMMY Creations and is a brand new high end arcade cabinet by the company.

“The Genesis Crest cabinet will provide expansive game library and more immersive gaming experience to all kind of players with an ultra high definition 4K monitor on 49 inch and alluring LED lighting effects.”

As far as I can tell, this will have nothing to do with SEGA’s FOG gaming idea. They did say that the machine will have a continuously updating library of games and pointed to this list of games available. Four games. Not a great start especially considering they look like mobile game. Sadly it seems this is one of those machines that is really used to play mobile type games. Something that is popular right now at arcade places. The machine is set to ship out January 2021.

SEGA Talk Podcast #59: Samba De Amigo (1999)

Samba De Amigo! If you can’t tell, Barry and George are excited to discuss the arcade, Dreamcast and Wii releases of Samba De Amigo on this episode of SEGA Talk! Learn about the various maraca accessories, the differences between releases and the future of the Sonic Team rhythm dance franchise.

Support us on Patreon! Get early access, tell us what games to cover, and have your SEGA memories read at the end and more!

[iTunes – Stitcher – YouTube – Play Music – RSS – Download]

If you want to give us feedback, suggest a topic for the next podcast or want to ask a question for us to answer on the next episode you can add  them as a comment below or send theme directly to our email. Make sure you use subject line ‘SEGA Talk’ and as always, thanks for listening!

King of Fighters XI Arcade Ported to SEGA Dreamcast, More Atomiswave Arcade Ports Coming


Literally a week ago I posted that Metal Slug 6 got a Atomiswave Dreamcast port by SEGA super fan MegaVolt85, where he said that the ports are very simple and all you had to do was do a few changes to get them working. He is proving that is correct, by now releasing King of Fighters XI on the SEGA Dreamcast. You can download the GDI image via Dreamcast-Talk. The image comes in at 150mb.

I’ll pretend that MegaVolt85 anciently ran into this post and I’ll now take this post to ask him for a The Rumble Fish 2 and Dolphin Blue Dreamcast ports. Thanks 🙂

Arcade 1up Announces Deluxe OutRun Cabinet featuring OutRun, Turbo OutRun, OutRunners, and Power Drift

It has only been a couple of months since Arcarde1up surprised us with the Golden Axe: Revenge of Death Adder cabinet and now they come and shock us again with a replica cabinet of the iconic OutRun Deluxe! Pre-orders are up on their site and will cost you a cool $499.99 USD (yo send me one for review, I’m poor!).

The cabinet will include the following games:

  • Outrun™

  • Turbo Outrun™

  • Outrunners™

  • Power Drift™

Going to be honest, this is the sickest cabinet that Arcade1up has produced and that is saying a lot considering each new cabinet gets me to want to buy one. UPDATE: Some things I wanted to update about that Sean Tagg posted on Twitter: The device doesn’t have Ferrari licenses so all the original games are going to be modified and the cabinet will omit Ferrari logos, the cabinet doesn’t have SEGA logos and the steering wheel is made out of foam.

[Via: Arcade1up]