On this fast food filled episode of SEGA Talk we take a quick drive-thru the last thirty years of Sonic’s fast food promotions! Buckle up and get ready to eat!
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Video credit: Treasure Hunting Sonic [ Facebook | Instagram ]
Sonic the Hedgehog celebrated 27 years over the weekend, and one of the stranger bits of news to come out of the celebrations (stranger than Big the Cat) was that Subway restaurants in the US would have a Sonic themed kid’s meal. Sonic is no stranger to kid’s meals in the US, having appeared as a Happy Meal for Sonic 3, a McDonald’s train car for the Happy Meal anniversary, two waves of McDonald’s LED toys, a Jack in the Box SEGA PC meal, and two Sonic Boom promotions (one for Del Taco and another for Carl’s Jr.).
This latest promotion sees four gear toys that assemble into a weird optical illusion machine. Not as exciting as some past promotions, but still fun to see in action. You can buy them for yourself without the meal for the low price of between $1 and $1.50 each, though the shame in asking a sandwich artist if they have Sonic toys is costly. Trust me.
Thanks to Treasure Hunting Sonic for making a video of the toys in action, you can check him out on Facebook and Instagram.
Despite being delayed to 2016, SEGA had Sonic Boom: Fire & Ice promotions in place for the game’s initial release window of Fall 2015 and it looks like they couldn’t get out of one of these promotions. United States fast food restaurants Hardee’s and Carl’s Jr. (the restaurant name depends on your region) just began a Sonic Boom: Fire & Ice kid’s meal promotion featuring four toys. The toys include: Splat Ball, Sonic the Hedgehog Figure, Board Game (possibly the most unexciting name for a board game ever), and Communicator with Secret Compartment (how is the compartment a secret if they advertised it?).
In addition to the toys, the restaurant’s website offers digital wallpapers, coloring pages, a Sonic Boom character poll, and a place to enter a secret code found on the meal bags – meaning there will be branded bags to go along with the promotion. While it sounds like I’m ragging on SEGA for promoting a game that has since been delayed, I’m actually very excited for the promotion. Being a child of the early 90s, I have fond memories of the McDonald’s Sonic the Hedgehog 3 Happy Meal. I even own a store display and collection of bags! So it is very cool to see Sonic back in the world of fast food toys. I just wish the promotion fell closer to the game’s release.
SEGA’s blog has spilled the refried beans of what sort of products and marketing tie-ins fans can expect from the Sonic Boom franchise, and their plans sound quite expansive:
Sonic Boom’s overall broad licensing program will be one of the biggest license initiatives SEGA has undertaken in recent years. SEGA has lined up best-in-class retailers, including Walmart, Target, Toys R Us, JCPenney, Kohl’s and Barnes & Noble, to feature an array of offerings from partners such as Archie Comics, Bioworld, Fifth Sun, Bakery Crafts, Isaac Morris, and Bulls I Toy for brand new Sonic Boom toys, comics, apparel, and novelty. Also joining are Accessory Innovations, Franco, Rubies, Howard Keys, teNeues, and World Tech Toys – covering back-to-school, bedding, costumes, housewares, calendars, and remote control vehicles for North America and Mexico in 2015.
In addition to the toys from Tomy, SEGA has planned a promotion with ICEE featuring branded cups and a Sonic Boom branded version of the classic ICEE Blue Raspberry flavor. In partnership with Del Taco restaurants, SEGA plans “to create a multiplatform campaign with in-restaurant, social media, and radio promotional components in top national markets such as New York, Los Angeles, Chicago, San Francisco, Dallas and Miami.” While not mentioned in SEGA’s blog post, it looks like DelTaco will be giving away toys called Clash Cubes with 48 in total to collect. That’s a lot of tacos!