Fast. Friends. Forever.

Fearless: Celebrating the Year of Shadow – SEGA announces celebration of Sonic’s not-so-friendly rival

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To celebrate all things Shadow the Hedgehog who made his debut in Sonic Adventure 2 for the SEGA Dreamcast, SEGA has unveiled their second annual fan celebration with Fearless: Year of Shadow to celebrate the amazing fans of Sonic and Shadow similar to last year’s campaign, Fast. Friends. Forever, which highlighted the special bond that Sonic and friends Tails, Knuckles, and Amy Rose share with their fans.

This year the focus shifts to everyone’s favorite brooding hedgehog, Shadow, who is set to star in the upcoming video game, SONIC X SHADOW GENERATIONS, as well as the highly anticipated movie, “Sonic the Hedgehog 3”, later this year. The campaign celebrates what it means to be Fearless and embracing your inner Shadow by bravely facing challenges head on.

To kick off the campaign, SEGA released a bold launch trailer featuring original music that celebrates Shadow and the fearlessness of the fans.

Hit the jump for more information on other events and action packed activations that will take place during the Year of Shadow.

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SEGA launches Fast. Friends. Forever. Campaign for Sonic fans

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Today, SEGA has launched the new Fast. Friends. Forever. campaign for Sonic the Hedgehog fans to show the importance of friendship, teamwork, inspiration, and loyalty. The initiative focuses on how Sonic and his friends demonstrate these values both in and out of the games.

The Fast. Friends. Forever. campaign will also continue throughout the year with variety of events and activations including:

  • A four-panel digital comic series by Sonic’s community of friends featuring talented artists from around the world. The first release drops August 9, followed by 14 more issues in the upcoming months.

  • The Sonic Symphony World Tour featuring Sonic and friends alongside popular music from the games. Tour stops include Los Angeles, London, Paris, Dusseldorf and more! Details HERE: https://www.sonicsymphonytour.com/

  • Season two of TailsTube starring Sonic’s best friend and sidekick, Tails.  Get ready for a bunch of new stories that are fun and educational!

  • A dedicated website showcasing all of Fast. Friends. Forever. activities, as well as character bios, spotlights, digital comics, and more! Details HERE: https://www.sonicthehedgehog.com

LEGOLAND is also offering a FREE kid’s ticket, with purchase of an adult ticket, good at any LEGOLAND Theme Park or LEGOLAND Discovery Center in North America through the end of the year. Terms and conditions apply. For more information, go to LEGOLAND.com/SonicSuperstars

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