SEGA launches Fast. Friends. Forever. Campaign for Sonic fans

Today, SEGA has launched the new Fast. Friends. Forever. campaign for Sonic the Hedgehog fans to show the importance of friendship, teamwork, inspiration, and loyalty. The initiative focuses on how Sonic and his friends demonstrate these values both in and out of the games.

The Fast. Friends. Forever. campaign will also continue throughout the year with variety of events and activations including:

  • A four-panel digital comic series by Sonic’s community of friends featuring talented artists from around the world. The first release drops August 9, followed by 14 more issues in the upcoming months.

  • The Sonic Symphony World Tour featuring Sonic and friends alongside popular music from the games. Tour stops include Los Angeles, London, Paris, Dusseldorf and more! Details HERE:

  • Season two of TailsTube starring Sonic’s best friend and sidekick, Tails.  Get ready for a bunch of new stories that are fun and educational!

  • A dedicated website showcasing all of Fast. Friends. Forever. activities, as well as character bios, spotlights, digital comics, and more! Details HERE:

LEGOLAND is also offering a FREE kid’s ticket, with purchase of an adult ticket, good at any LEGOLAND Theme Park or LEGOLAND Discovery Center in North America through the end of the year. Terms and conditions apply. For more information, go to


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