Owlchemy Labs: Jack Lumber “hasn’t been financially successful”
In August of 2012, SEGA announced a new publishing initiative dubbed “SEGA Alliance”. SEGA Alliance’s aim was to “focus on publishing mobile games made by independent developers” and to “provide participating developers with comprehensive marketing and production support as well as creative consultation”. The first of these SEGA Alliance titles was Owlchemy Labs Jack Lumber, an iOS title in the vein of Fruit Ninja that, in my opinion, went well beyond the Fruit Ninja formula and was quite an excellent game. Unfortunately, according to Owlchemy Labs founder Alex Schwartz in an interview with Indie Static, “working with publishers has been a big experiment and so far it hasn’t been financially successful for Owlchemy.” Schwartz detailed just how much of the SEGA Alliance offerings Owlchemy Labs took advantage of, as well as talked about how much freedom indie publishers have in a SEGA Alliance deal.