SEGA’s Sonic the Hedgehog in the 2013 Macy’s Thanksgiving Day Parade

SEGA returned to the Macy’s Thanksgiving Day Parade in 2013 with their signature Sonic float. Back in 1993 Sonic was the parade’s first video game character to make the transition to parade balloon, even beating his rival Mario who by our knowledge has yet to even appear as a balloon in the parade. Unfortunately 1993 was a windy day and several balloons, including Sonic, popped as they ran into street lamps and buildings. Thankfully, 2013’s parade had no such occurrences despite returning windy conditions.

From all of us at SEGAbits, have a very happy Thanksgiving!

Sonic to appear in Macy’s Thanksgiving Day Parade for at least two more years

According to the LinkedIn account of a former SEGA employee, a giant Sonic can be expected to float through New York for another two years in Macy’s Thanksgiving Day Parade. As a part of his accomplishments at SEGA, former Senior Director Of Marketing Darren Williams writes:

Since 2009 my team delivered 5 new company benchmarks for product reservations and retail sell in as well as eye catching mass market promotions such as securing three year videogame category exclusive rights at the Macys Thanksgiving Day Parade.

Given that Sonic debuted in the parade last year, this means we’ll be seeing him for at least another two years. Perhaps even more if SEGA manages to renew or extend the contract. Another possibility is that SEGA could debut a different balloon, given that Darren didn’t specifically state “Sonic”, but rather exclusive rights in the videogame category. However, given Sonic’s popularity, I can’t see them replacing him with another character. In any case, kudos to Darren for securing that three year deal!

Thanks to Shadzter of SSMB for sharing the news.

Sonic’s Thanksgiving Day Parade Test Flight

Thanksgiving may be three weeks away, but folks are already at work preparing for the famous Macy’s Thanksgiving Day Parade in New York City. A cool video surfaced showing the kick-off of the balloon handlers practicing. There are lots of shout outs to Sonic’s 20th anniversary, as well as a fun little “let’s hear it for Sonic!” at the end. This sort of stuff gives me that warm fuzzy feeling last felt in 1993 when Sonic appeared in the parade. Though let’s hope the hedgehog doesn’t pop like he did back then.

[Source: FOX New York]

Sonic making his return to Macy’s Thanksgiving Day Parade


[Sonic the Hedgehog, rocking Macy’s Thanksgiving Parade in 1993]

Back in 1993, Sonic the Hedgehog broke ground for video games by being the first video game character to be featured in the Macy’s Thanksgiving Day Parade. Now SEGA has confirmed that Sonic will be returning to the parade this year.

For those readers that love their parades, this parade will take place on November 24th. If you live in New York and attend, send us pictures. We love pictures.

[Via: The SEGA Source]

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