Sonic Teams Up With McLaren Racing for High-Speed Miami Fan Event

Fans of McLaren Racing and Sonic the Hedgehog are getting a high-speed crossover this week as SEGA heads to Miami for the McLaren Racing Live: Miami celebration. From April 29 through May 3, fans can visit Regatta Harbor to experience a special Sonic-themed activation alongside live race broadcasts throughout the weekend.

The interactive fan experience will feature a variety of activities, including photo opportunities, mascot appearances, exclusive merchandise, and more. Fans who can’t make it to Miami will also be able to join the fun through a special Sonic Rumble Party collaboration event tied to McLaren Racing.

One of the featured attractions is the “Sonic Speed Trap,” where attendees can race down a track to see if they have what it takes to match Sonic’s speed. After crossing the finish line, participants will receive a custom photo capturing their “supersonic blur” moment.

Fans will also have the chance to meet Sonic himself alongside Tails, who will be making his first public mascot appearance at the event. Both characters will be available throughout the five-day celebration for meet-and-greets and photo opportunities.

Meanwhile, players of Sonic Rumble can take part in the Sonic Rumble Party x McLaren Racing Mission Event running from April 28 through May 13. During the collaboration, players can unlock a special McLaren Racing Sonic skin along with themed decals, logo plates, and other in-game items.

The McLaren Racing Live: Miami event is free and open to the public.

McLaren Racing and SEGA announce partnership with Sonic the Hedgehog™


Today, SEGA and McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognized icons of speed and making SEGA the official gaming partner of McLaren Racing Limited. The partnership marks a reunion more than thirty years in the making. At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the Hedgehog trophy on the podium.

Fans can expect creative integrations and experiences that fuse the worlds of motorsport and gaming and engage audiences of all ages both on the grid and screen. The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th Anniversary and the McLaren Formula 1 Team’s 1,000th Grand Prix. SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square take-over on July 2 – 3.

Check out full details from the press release here!