SEGA Retrospective: The Commercials of Segata Sanshiro

In celebration of Saturn month, I knew we had to feature the excellent Segata Sanshiro ad campaign from Japan. Initially I thought I’d share a few of the best commercials, but then I came across this video gem. From bestdamnpodcastever.com comes this cool mini-documentary on Segata Sanshiro. The video gives a few fun facts about the campaign, a little history, highlights some of the best commercials and ends with an awesome music video. Check it out… unless you want to be placed in a headlock.

SEGATA SANSHIRO!

Guardian Heroes port to be handled by Treasure

When Guardian Heroes was originally announced for XBLA, many were wondering who SEGA was going to contact to handle the porting duties. Some, like I, assumed that due to the fact that it was going to be an XBLA exclusive, that it would be handled by Treasure themselves. The first screenshot though had many wondering and believing that Backbone, a company that has enjoyed numerous porting duties from SEGA, had earned the job. However it has been revealed by Siliconera that Treasure themselves are working on the port, so those who wanted the original developer can rest assured that Treasure themselves have returned to port the SEGA Saturn classic title.

[Source: Siliconera]

Is that a SEGA arcade in your pocket?

A little over a month ago I went to my family cabin in northern Minnesota. It had been nearly seven years since I had last been there, and yet when I went back to the same bargain warehouse that I had been to back in 2003 I found the exact same SEGA Tiger LCD handhelds that I had seen hanging on the pegs all those years ago. Guess nobody wanted them.

The Tiger SEGA Pocket Arcade line hit stores during the Saturn years at a time when the clunky old Tiger handhelds were on their way out. Tiger, it seemed, was struggling in a world of Game Boy Colors and was attempting to use the names of big name SEGA Saturn console titles to sell cheap little flip open handhelds. I’m going to assume Tiger failed as a good number of these were found at an overstock warehouse, marked down from $15 to $8 to a final $4.79.

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The Last Boss: Red Eye

Red Eye is an unwilling agent for the notorious Redrum gang (Try reading that backwards! Mind blowing right?) from Sega’s 1996 fighting game Last Bronx. In a move befitting an evil organisation with such an evil name, their method for recruiting Red Eye (formerly known as Ken Kono) was to offer him something called the Redrum challenge (which I can only assume is a blind taste test of various cola brands). He refused them, and so they naturally set him on fire, causing him to go insane and rather than suffering horrible burns, his skin just turned an odd shade of bright red. He also got a pair of cool night vision goggles, giving him that little bit of extra weirdness/style to cement his image as the ‘crazy evil guy’ of the game.