SEGA Talk #178: US Box Art Design (1989-2001)
In this episode of Sega Talk, we track the radical evolution of SEGA’s North American branding, from the clinical “graph paper” grids of the Master System to the high-tech “black box” era of the Genesis. We dive deep into why Sega abandoned its uniform look for the iconic red-stripe rebrand of the 90s, the switch to the massive plastic long-boxes of the Saturn, and finally, the Dreamcast’s sleek transition from bright orange swirls to the edgy “SegaNet” black. It’s a nostalgic look at how Sega used graphic design as a weapon in the console wars, shifting from a toy company aesthetic to a lifestyle brand that defined a generation.
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Desert Bus has become a infamous game not only due to never having a official release, but universally being known as the ‘most boring game ever’ by many online publications. Is this an insult to the game? Nah. The game was a mini-game that was set to release in a compilation called Penn & Teller’s Smoke and Mirrors back in 1995 and was purposely mean’t to recreate a endless feeling when driving through the Nevada desert.