Sega-Sammy Creation

SEGA-Sammy casino gaming video takes bragging to a new level

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Ever wonder what type of videos a investor gets from big Japanese companies? Me too and it will most likely be exactly like the video above. Oddly enough its even translated and fully voiced in English. The video isn’t humble at all talking about the greatness of SEGA-Sammy from owning ‘top leading’ animation studios like Marza and TMS Entertainment to SEGA’s ability to ‘drive Japan’s gaming scene forward with their superior game development capabilities‘.

This video is mostly to promote a new business within’ SEGA-Sammy called ‘SEGA-Sammy Creation’ which will be making casino machines. The president and CEO of the company oddly enough is Hisao Oguchi who has been at SEGA for over 30 years who is known for leading the highly successful SEGA-AM3 arcade team that created Crazy Taxi and Virtua Tennis series.

The video makes me question if the company understands that their IPs aren’t as strong as they used to be, since the video seems overly positive. But at least the company is recognizing console games as a division within the company.

I’ll just leave this here: 

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Check out the overly exciting trailer for Sega-Sammy Creation, a casino machine manufacturing division

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Sega-Sammy Creation Inc. is a new group within Sega-Sammy devoted to the development, manufacturing, and selling of casino machines as well as the consigned development and offering of advice on game machines. The groups fist release, SICBO BONUS JACKPOT, is an elaborate casino game featuring digital screens and dice suspended by blowing air in tubes given the name D.F.S. (Dice Floatation System). Sega-Sammy Creation’s target appears to be Chinese speaking countries, as their games and website are translated to the language. Sega-Sammy Creation and SICBO BONUS JACKPOT received an overly dramatic announcement video, seen above, which feels like something straight out of Segagaga.

I’ll admit, as a SEGA fan the trailer got me a bit excited despite the fact that the whole thing is just promoting a casino game. Shots of modern SEGA arcade and console games coupled with the narrator proclaiming: “The two leading companies from Japan have come together and combined DNA! The ultimate gaming manufacturer that transcends gaming boundaries and revolutionizes entertainment”, what’s not to love?

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