Classic SEGA Magazine Corner: Playboy showcases SEGA’s big screen television (safe for work)


The death of Hugh Hefner reminded me of all the times Playboy crossed paths with my favorite pieces of pop culture entertainment, and while franchises like The Simpsons (Marge Simpson’s “photoshoot”) and Star Wars (Episode III’s Bai Ling) have had their day on the Playboy cover, SEGA fans have to dig a bit deeper. Back in the 70’s, SEGA had not yet entered the home console market as they were largely an amusement machine company. However, in the spring of 1977 (just prior to the Atari 2600 and around the time Star Wars hit theaters) SEGA debuted their big screen television Sega-Vision.

SEGA in the Media: The Price is Right for a Sega-Vision in 1977!

Way back in 2011, we featured an article on the Sega-Vision, a big screen projection TV sold to consumers in 1977. While a post I made at SEGA Memories detailed patent drawings from 1976, and our post in 2011 featured the commercial, today we have another bit from the Sega-Vision’s past! Courtesy of a reader named Matthew, I was linked to a YouTube upload of a full episode of The Price is Right taped on June 29, 1977, and guess what item appears? If you guessed the Sega-Vision, you’d be right – or is that the “Seega-Vision”? Unfortunately for our lucky contestant, she wasn’t so right. In fact, she was wrong and lost the item when it came to guessing the retail price. Thankfully, as SEGA fans we finally get to know the retail price of a Sega-Vision in 1977: $1,895.

The Sega-Vision… in 1977!?

Back in 2009 I wrote an article at SEGA Memories about a little known piece of hardware from SEGA known as the Sega-Vision. Patented in 1977, the Sega-Vision was a big screen projection TV sold to consumers. Since writing the article, a reader named Chris shared something I had never seen before: a TV commercial for the Sega-vision! So let us revisit this unique article covering an interesting moment in SEGA’s past, and take a look at the commercial, hosted by LA Dodger Steve Garvey! I wonder if Steve still has a Sega-Vision?

Click here to read the original SEGA Memories article and after the jump, check out the commercial!