Classic SEGA Ads: “Open New Sense” with Rez on the Playstation 2
It’s unfortunate that a game like United Game Artists’ Rez, the third and final title from the developer, ended up releasing at the time it did. One one hand it could be said that it was one of the Dreamcast’s final great games from an in-house developer, but on the other hand due to the time in which it was released over in Japan, US and European releases were at the time up in the air. While the United States missed out on Shenmue II, Headhunter, and Rez, those in Europe were lucky enough to end up with all three titles for their blue swirl emblazoned console. When it comes to digging up english language commercials for Rez, prepare to be disappointed. Due to SEGA’s shifting interests, english Dreamcast ads for the game are non-existent. In fact, when digging for UGA game ads, I didn’t even come across a Japanese Dreamcast ad for the game.
Thankfully, not all is lost! Rez saw worldwide release on Sony’s Playstation 2, and while english ads still seemingly never materialized, we did get a collection of corny Japanese ads for the game. The first, seen above, features a man on a toilet who gets into a wall pounding contest with a man who really has to go. They end up pounding the wall in rhythm, and in turn they “Open New Sense” before the man outside punches straight through the wall.