Classic SEGA Ads: Tiger Electronics puts the “L” in Virtua Fighter
If you thought Virtua Fighter in arcades and on the SEGA Saturn was as real as it could get, Tiger Electronics asks you to think again! Released in 1995, Tiger’s R-Zone (not to be confused with Pizza Hut’s P’Zone) was a portable headset and attached controller that promised a virtual reality experience, but ended up just delivering a headache. Unlike other Tiger Electronic LCD games, R-Zone took cartridges.
Each cartridge contained a transparent LCD display, projecting the game onto a mirrored surface placed just inches from the players eye. As was the norm for VR at the time, red was the color of choice. Leeching off of popular franchises to survive, the R-Zone featured Men in Black, Jurassic Park, Batman, Star Wars, and SEGA’s own Virtua Fighter. Don’t let the ad above deceive you, despite being right in your face, R-Zone’s Virtua Fighter was as far from virtual Virtua Fighter as one could get. Wait… did that kid say “brain chop”?!?