It’s no secret that Creative Assembly and Sports Interactive are successful studios, but they still seem to surprise SEGA.
“Our UK internal studios are probably the bedrock of our business. For the second year both Sports Interactive and Creative Assembly are outperforming their business plans from a profitability perspective. These guys are on top of the game, it’s a real testimony to the games they make.” – Gary Dunn, SEGA Europe VP of production
If only SEGA could emulate this and get a few good American developers under their belt. SEGA has said they will try to focus on improving SEGA America, we will have to see what they have planned.