There have been a ton of questions flying around, people asking what went wrong. There is quite a bit that sadly went wrong, who is to blame? Probably not the people that got fired, but that isn’t the issue right now. The issue is what SEGA is going to be like in the future. The community has had lots of rumors flowing around. Some are saying SEGA is shutting down SEGA America, which isn’t true.
Now there are questions like, who gave the order? If you guess SEGA-Sammy, you are correct. Check out SEGA of America’s official statement after the jump.
Due to the challenging economic climate and significant changes within the interactive gaming industry, SEGA has made the decision to consolidate its publishing business in order to focus on developing digital content and driving its existing IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise. This realignment of the business around existing and digital IP is a necessity to ensure that SEGA continues to invest and enhance its digital business offering, whilst reducing its reliance on traditional packaged goods.
As a result of the SEGA Sammy Board decision to consolidate the business, many of our internal functions will be re-structured and this could result in a number of redundancies within the publishing business across the Western organisation. The company will be entering into a re-structure phase to reflect the unprecedented change in our industry and to move the company forward appropriately.
The changes will position SEGA as a content led organisation, maximising sales with a strong and balanced IP portfolio across both packaged and digital distribution. The management team are confident that the proposed restructure will benefit the company and make it fit for purpose within the changing nature of the industry over the coming years.