Watching Master System commercials from places like the UK and Australia sometimes feels like watching something from an alternate dimension, one where the NES didn’t obliterate its competition and establish an unbreakable monopoly on the 8-bit gaming market. That’s because despite the NES’s utter dominance of the US and Japanese gaming markets, Nintendo failed to establish much of a foothold in Europe or Brazil, where SEGA dominated. Thus, we have ads like this, that act like the Master System was on top of the world. Mostly because it was…in Australia anyway.
The ad itself is pretty typical for its time, lacking the flare and attitude that would eventually become characteristic of SEGA’s marketing in the nineties. It does give us a nice window into the Australia’s 1980s games market. The After Burner music in the second half is a nice touch, too.Ad: