Internationally Renowned Artist Romero Britto and SEGA Bring an Exciting Art and Consumer Goods’ Collaboration to Miami

Today, SEGA and internationally famed artist, Romero Britto, are excited to announce they will be teaming up in December 2024 to debut artworks and consumer goods from the BRITTO x Sonic collaboration through a pop-up at Britto’s flagship gallery in Miami, Florida.

On December 7, in Miami, fans will have the opportunity to experience Britto’s vibrant and bold artwork, including a collection of fine art and fun consumer goods from the Sonic collection.

The launch event of the BRITTO x Sonic collaboration in Miami will be held on December 7th, 2024 Saturday, from 6-8PM EST at the Romero Britto Gallery on 1102 Lincoln Rd, Miami Beach, FL 33139 and will feature the presence of Romero Britto as well as the official Sonic character.

Check out more information on the event by clicking the next section of the article!

Internationally Renowned Artist Romero Britto and SEGA® Bring an Exciting Art and Consumer Goods’ Collaboration to Miami

New Items from the Sonic the Hedgehog™ Collection to be Showcased at Romero Britto’s Flagship Gallery in Miami

Burbank, Calif. – Nov. 26, 2024  Today, SEGA and internationally famed artist, Romero Britto, announced they will be teaming up in December 2024 to debut artworks and consumer goods from the BRITTO x Sonic collaboration through a pop-up at his flagship gallery in Miami, Florida. The pop-up will give fans a more in-depth look into the collection inspired by SEGA’s most iconic character, Sonic the Hedgehog.

The BRITTO x Sonic collaboration first debuted at the “Be happy! ROMERO BRITTO Exhibition in Japan” held in Tokyo, earlier this year. Through his signature striking pop art style, Britto’s interpretation of the energetic blue hedgehog received a wide positive reception from the community.  On December 7, 2024 in Miami, fans will have the opportunity to experience Britto’s vibrant and bold artwork, including a collection of fine art from the Sonic collection as well as a line of fun consumer goods such as figurines, t-shirts, hats, keychains, pins and more.

Only a short distance from the Miami Beach Convention Center, Britto’s gallery will have a dedicated Sonic the Hedgehog experience, displaying a handful of newly created art pieces depicting Sonic and friends. Fans will have the opportunity to immerse themselves in the energetic and dynamic world of Sonic the Hedgehog as seen through Romero Britto’s artistic eye.

“Our continued collaboration with Romero Britto is a celebration of creativity and showcases the longevity of the Sonic brand,” said Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA® Brands. “Through his unique and colorful pop-art style, Romero Britto allows for fans of all ages to experience Sonic in a new and special way.”

Fans will soon be able to purchase fine art, collectibles, accessories and apparel in 2025. “Britto is an innovator and the most licensed and collected artist in history. During this year he has created over 20 original artworks in celebration of the collaboration with Sonic and those will serve as inspiration for a variety of consumer goods to be enjoyed by millions of people globally”, commented Lucas Vidal, global CEO of the BRITTO Group and Romero’s business partner.

“Video games bring people together in a fun way and Sonic has always been one of my favorite characters due to his unique personality and electric blue color. I am very excited with this collaboration and with the launch of the third Sonic Movie later this month in the theaters”, added Britto.

The launch event of the BRITTO x Sonic collaboration in Miami will be held on December 7th, 2024 Saturday, from 6-8PM EST at the Romero Britto Gallery on 1102 Lincoln Rd, Miami Beach, FL 33139 and will feature the presence of Romero Britto as well as the official Sonic character. The evening promises surprises including gifts, DJ, drinks, photo opportunity and signing session. Please rsvp at the link found HERE.

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