SEGA-Sammy’s Latest Financial Report Breaks Down Covid-19 Loses, Rise in Home Software Sales Including Sonic and Persona franchises

As most of you guys have known, SEGA has been largely effected by Covid-19 this year, so much so that they actually sold 85% shares of their Arcade management business earlier this month. This obviously caused a lot of people to panic and predict that SEGA was going under. Now we have SEGA-Sammy’s new financial report to look at and see how much damage the virus has done to a company like SEGA.

I’ll try to point out interesting things that I find in the report below:

SEGA-Sammy’s Q1 2015 financial report detailed and explained

SEGA-Sammy recently announced it’s first half results for the fiscal year and it came with mixed results. Some divisions have beaten expectations so far but the gloomy outlook for the rest of the year has effected the final net income expected by the group. During this period SEGA only released one major title but another up and coming title looks set to outdo their expectations, hit the link to find out what SEGA Sammy have been doing well and what the future holds for the group.

SEGA Financials doubles down on resurrecting classic IPs, leaks Yakuza 6 on PC and teases 3 unannounced digital games


SEGA has posted its latest Financial Statement for the first quarter, which was released earlier today. This financial year is going to end on March 2019. One of the first big bits of news is how SEGA-Sammy’s latest financial report leaked Yakuza 6 for PC, right under their major 2019 titles:

It says here 4/2018, which seems to line up with the PlayStation 4 release. But if you look on the platforms, SEGA-Sammy posted it as the title being on both PS4 and PC. As you know, we just got Yakuza 0 on Steam the other day and have been promised Yakuza Kiwami in the near future. Could we be getting a Yakuza 6 soon as well or is this just SEGA making a mistake?

SEGA reports video game division doing well, everything else not so much

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It seems that SEGA is really working hard to turn their console publishing arm around, with recent changes on how they localize games which included announcing three Yakuza games coming to the West. This of course has fans like me very excited and yesterday SEGA-Sammy posted their financial report that ended on December 31st, 2017. It was filled with good and bad news.

Let’s take a look at what SEGA-Sammy had to say about their performance in the last nine months.

SEGA Reports 44.3 Billion Yen Growth for 2013, Digital Market Thrives

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SEGA Sammy has released their earnings report for 2013, yielding a net profit of ¥44.3 billion, or $434 million, and a 564% increase year over year. The company attributed it to strong Pachinko performance and the sales of investment securities and non-current assets.

On the home electronics side, SEGA’s top three performing titles were Football Manager 14 at 680,000 units, Sonic Lost World for a combined 640,000 units, and the Japan-Only SAKATSUKU Pro Succer Club wo Tsukurou! for 200,000. Despite this, the nine-month period ending on Dec. 31, 2013 in which SEGA tracked numbers returned only 6.5 million total units of games moved, a decrease it attributes to “the harsh market environment.”

It’s not all doom and gloom because the company also found what they call “continued favorable” success on the digital side with Phantasy Star Online 2 and mobile phone titles Puyopuyo!! Quest and CHAIN CHRONICLE as the top runners there. The whole division saw a 19.7% increase year-to-year in net sales to a total of ¥72,934 million.

Keep in mind, back in November, SEGA purchased Atlus-parent company Index for a seemingly paltry ¥14 billion.

The release of the financial data comes hours after SEGA unveiled its plans for a massive spin-off of Sonic The Hedgehog with Sonic Boom.

SEGA Sammy reports Q3 2012 earnings

On Friday, SEGA Sammy Holdings posted their 3rd quarter results for the fiscal year 2012. In it they gave out numbers for Sonic Generations, Mario & Sonic at the London Olympic Games 2012 and Hatsune Miku. Following the disaster that shaked Japan to its core, many Japanese business are recovering strongly but how did SEGA, in particular their consumer division, cope with the financial crisis in America and Europe? And did both their arcade operations and Sammy’s own business recover strongly from the disaster? Read on to find out.

The Creative Assembly suffers layoffs and Hyenas gets cancelled

This certainly is not The Creative Assembly’s finest hour. Their all new multiplayer shooter (And the subject of one of my first written articles here on SegaBits) Hyenas has been unceremoniously cancelled in a brief recent SegaSammy financial report. Citing “lower profitability in the European region”, the decision was made from on high to axe Hyenas, along with several unannounced titles being developed there. As if to throw salt on the wound, Hyenas’s UK-based developer The Creative Assembly, known for Alien Isolation and the Total War series, is also suffering layoffs. All this comes according to a report from Eurogamer, which you can read here. The above message was also taken from the official Hyenas Twitter page.

This comes as a shock as Hyenas was just demoed at Gamescom only last month and in a recent closed PC beta just this month, along with a few all new trailers getting released. The developers even seemed rather enthusiastic about the game’s reception, in spite of any challenges with development, as referenced in an interview Eurogamer did with representatives of Creative Assembly at that very same Gamescom event. It truly goes to show that you can never be too certain what will happen behind closed doors in the world of game development. I can only hope the staff being let go have little trouble finding new jobs and supporting themselves and their families.

Are you sad to see Hyenas canned? I know I am, especially cause I never even got to participate in any of the betas. Maybe any of you who did can tell us about your experiences in the comments below? I’d especially appreciate it.

Hyenas revealed as a new PvEvP shooter from Creative Assembly, PC Closed Alpha starting soon

In a brief showcase hosted by IGN as part of Summer Games Fest, which they promised would “Steal The Show”, Sega of Europe revealed Hyenas, a new sci-fi squad based multiplayer FPS by The Creative Assembly (Total War Series, Alien Isolation, etc.).

Hyenas takes place in a dystopian future where “rich pricks” (Words from CA’s mouths) are hoarding pop culture merch in private space stations within Mars’s orbit. Players take the role of robbers grouped into teams of three, setting out to steal as much of that pop culture merch as possible while fighting off AI-controlled guards and other player teams that are also trying to take the merch for themselves. Presumably, the team that can escape with the most merch wins a match.

SEGA Sammy third quarter review for fiscal year ending 2020

It’s that time again! Okay, so financial reports may seem boring to some, but if you are a SEGA fan, reading these things is vitally important. Knowing how well (or how poorly) certain divisions did dictates how SEGA Sammy moves forward as a company. After the break to find out how the company’s latest set of financials turned out as they released the third quarter results for the fiscal year 2020.

SEGA stopping Border Break arcade support a decade after launch


SEGA has just announced that they will officially close support for Border Break in arcades, the SEGA-AM2 game launched way back on September 9, 2009 on the RingEdge arcade board.

According to SEGA’s financial reports on the game, as of March 2012 it has grossed over $100 million dollars for SEGA, so its no surprised that it was still being updated till this day. The last ‘rename’ update the game got was Border Break X Zero back in 2017. Border Break will still live on considering that a PlayStation 4 free-to-play version of the game launched in Japan last year. What about us here in the West?