Mike Hayes Interview, A Sega fans Pillow talk!

I really cannot sing Mike Hayes praises enough, not only did he transform Sega Europe from one man with a screw driver into one of the best divisions of Sega, but now hes taken over the whole of Sega West and he is saying all of the right words in this latest interview with CVG!

Do yourself a massive favour and check out the first half of this interview, It’s guaranteed to bring a smile to any Sega fans face. The second half of the interview will be out tomorrow.

Check out part one of the interview right HERE!

Hit the jump for some choice quotes.

Yakuza’s huge news on CVG. There’s obviously a massive appetite for it out there…
For our fanbase – and it’s really big in the United States in particular – we at Sega are disappointed that we didn’t introduce Yakuza 3 earlier to market. That was probably an error on our part.

There was a lot of disappointment from Sega fans that we didn’t have that on our release schedule last year. What I would say in our defence is that it has approximately 2.5 million Japanese [language] characters to translate in it. It’s a huge translation job. That’s about a million English characters.

What are your plans for your classic IP going forward?
It’s important that on our old IP that is respected, we need to deliver a good product. And in some instances we have done that – look back at when we re-did Sega Rally. It scored well and was moderately successful commercially. But then with other great franchises like Golden Axe we didn’t produce a great game at all.

Going forward, if we’re going to look at any existing IP to bring out the locker, we have to make sure we get the quality to a level we now expect. I’m not saying which IP it would be – a Streets Of Rage, a Crazy Taxi, whatever. What we have to do now is build something that is 85 per cent plus [rated]. We can’t just get away with PR.

Again, check out the rest of the interview HERE!


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