SEGA: No plans for a full SEGA Rally brand revival

With SEGA announcing SEGA Rally Online Arcade for Xbox Live and PSN, the he question from fans has been; is SEGA trying to revive the brand and release a new console version of the game like 2007’s SEGA Rally Revo?

“Sega constantly wrestles with what existing IP we should try and reignite. We did a pretty good job with Sega Rally back in 2007, but it came out at a time when the consumer was moving away from driving games in general. There’s a bit of a resurgence in those games – I’ve got to say Codemasters did a brilliant job with F1 2010, it was first-class – and therefore, is it a viable market? We’re constantly looking at it.”

“Have we got any plans for Sega Rally on any platform at the moment? The answer is no. But we constantly review those IPs to see if we can reinvent them. A lot of it is dependent on what those platforms can do. And of course the cost of development.” – Mike Hayes, SEGA West CEO

It is too bad to see, but at least we are getting a digital title for now. One of the complaints for SEGA Rally Revo was that it didn’t have enough content for most racing fans, so maybe releasing the franchise as a XBLA/PSN title is a smarter choice.

[Source: Eurogamer]

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