Wow. It’s that time of year; E3 is around the corner, and that means it’s time to see some rumors. This one doesn’t sound too outrageous due to all the lay offs that happened a few months back. Not only that, SEGA Europe doesn’t have community managers. Does this mean SEGA Europe will be shutting down and that SEGA will stop making retail games? The rumor states that SEGA will focus on mobile and tablet games. It also says their last big AAA title will be announced at E3, and will be the Creative Assembly’s unannounced Alien game.
What do I think? I think it’s bullshit. First of all, Europe is where SEGA does best. You will be asking yourself why SEGA would fire their European community managers, but keep the US ones? Well, we talked about this awhile back, it’s streamlining. SEGA Europe and America are now SEGA West. Most big gaming events are in America, so if SEGA is saving dollars, it would make sense to leave the American team. Do you also think that a company like SEGA can live off of $3 dollar mobile games? I do think SEGA will be careful as to what they develop as a retail game. Which to me is fine, SEGA releases too many games that don’t do so well and should have been canceled long ago. Better quality equals better sales. See 2K Games and Rockstar, both publishers (which are both a branch of Take Two) have postponed titles to work and make them great. Some even got postponed over a year.
Gamekyo is the site that ran the rumor, below is what they said (it’s translated).
“Sega Europe to announce its closing?
On the eve of E3 2012, we are able to inform you, according to our credible sources, that Sega Europe will be finally closed in the coming months as well as all the local branches in Europe like Sega France. This is partly a consequence of the ineffectiveness of Sega’s strategy over the past several years of developing games by western developers. At the same time, Sega will also announce, according to these sources, they will no longer develop AAA games on consoles, but will focus on digital games for cell phones and notably tablets. Sega’s last big title developed by Creative Assembly will be presented at E3 2012 in a few days. Furthermore, remember that Sega has announced they will not be at Gamescom 2012.”
What do you guys think?Ad: