The news that SEGA had acquired Index Corp, and by extension Atlus, shook the gaming world yesterday and left many fans worried for the future of the developer. Atlus’ Head of Consumer Software has released an open letter to the customers to reassure them of Atlus’ future:
We are very grateful to have your continued support for our products. Today, as announced through investor relations, we will be continuing our business as part of the Sega Sammy group, starting on November 11th. As you may know, Index Corporation filed for bankruptcy protection on June 27th, and have looked to transfer their business to other companies.
Above all, we, Atlus corporation, have had our consumer game business supported by an exceptional amount of fans. Regardless of the business itself rising to a much favorable position in recent years, lately, we have caused concern to our customers, to whom we deeply apologize.
We’ve traditionally maintained strong relations with Sega Corporation, using consumer game business as the main pillar. This time, we expect to maintain the relationship, while achiveing better business synergy. By using Sega’s strong circulation network, we look forward to further expanding our development. In terms of consumer games expertise, this relationship will be mutually benefitial for both sides. It is about the deep acknowledgement of wanting to further raise our brand.
We feel that our ongoing business is in very good shape, and it brings us great pleasure to be able to report our continuing business, here, today. This has been made possible thanks to your patronage and support. On behalf of all the employees, we thank you all from the bottom of our hearts.
Currently, the employees of the consumer game business, are working zealously on future releases, and are vigorously looking forward to taking on new challenges. In the near future, we will be reporting our ongoing situation through the media, so please expect further developments. – Director of consumer software department Naoto Hiraoka
Acquisitions can be a tricky business in the video game industry. Sometimes they can go horribly wrong and lead to the eventual death or loss of identity for the developer, such as when Microsoft acquired Rareware or when EA acquired and eventually closed Origin Systems. Other times they can go right, such as in the cases of Creative Assembly and Sports Interactive: when SEGA acquired them for their talent and financial success and just allowed them to continue doing what they’d been doing. So far, SEGA has proven to be a good steward for the developers it has acquired. Hopefully Atlus will receive the same treatment in both the East and the West.Ad: